Influencer Marketing Executive

Talk & Target; Gurugram District; On-site; INR 450,000 - 650,000; Full time

Job summary

Talk & Target in Gurugram, India is seeking an Influencer Marketing Executive to lead influencer campaigns on YouTube and Instagram, with 1-2 years of agency experience. You will identify, onboard, and manage influencers (A, B, Micro, Nano), coordinate campaigns with content, brand and creative teams, and monitor performance, delivering regular insights and optimization recommendations.

This onsite role offers hands-on project exposure and opportunities to shape influencer strategy across

Qualifications

• 1-2 years in influencer marketing, preferably in an agency.
• Experience with influencer screening and onboarding.
• Strong written and verbal communication skills.

Responsibilities

• Plan, strategize, and execute influencer campaigns, including brainstorming content ideas and coordinating execution.
• Identify, onboard, and manage a mix of influencers for paid collaborations.
• Onboard and manage influencers for product launches, awareness campaigns, referral programs, and international collaborations.
• Partner with other agencies to execute campaigns.
• Design programs to acquire and retain influencers while ensuring smooth onboarding.

Skills

Negotiation

Creativity

Analytical thinking

Influencer relationships

Campaign planning

Education

Bachelor's or postgraduate degree in marketing

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

Influencer Marketing Executive (Immediate Joiners)

Role Summary

Job title:

Influencer Marketing Executive

Years of Experience:

1-2 years

Working Model:

Onsite (Gurugram, India)

Key Responsibilities (Folks, please read this carefully)

The ideal candidate will bring a proven track record of executing diverse influencer campaigns, strong negotiation skills, and a creative yet analytical mindset. With a keen eye for spotting and nurturing digital talent, you will play a critical role in elevating the brand's presence across platforms like YouTube and Instagram.

• Plan, strategize, and execute influencer campaigns, including brainstorming content ideas, influencer screening, and coordinating timely execution.
• Identify, onboard, and manage a mix of influencers (Micro & Nano) for paid collaborations.
• Onboard and manage new and existing influencers for product launches, awareness campaigns, referral programs, and international blogger collaborations.
• Partner with other agencies to execute the campaigns.
• Design tailored programs to acquire and retain influencers while ensuring smooth onboarding.

2. Influencer Relationship Management

• Build and maintain long-term, meaningful relationships with influencers across categories such as Beauty, Wellness, Lifestyle, Fitness, etc.
• Periodically review and upgrade influencer associations based on performance and brand goals.

3. Performance Monitoring & Reporting

• Monitor and evaluate influencer partnerships using performance metrics like engagement, traffic, and conversions.
• Conduct competitive benchmarking to ensure maximum share of voice for the brand on social media.
• Maintain a comprehensive repository of all influencer campaigns, deliverables, and performance data.
• Provide regular reports on campaign performance, insights, and areas for improvement.
• Track weekly targets and support the team in achieving measurable results.

4. Industry Trends & Internal Collaboration

• Stay updated on digital media trends, tools, and best practices in influencer marketing.
• Collaborate with internal teams (content, creative, brand, etc.) to ensure seamless execution of campaigns.

What Are We Looking For?

• 1-2 years in influencer marketing, with an agency background.
• Proven ability to handle a diverse mix of influencers (A, B, Micro, Nano) across platforms.
• Strong negotiation skills to maximize ROI within allocated budgets.
• Balanced skill set of creativity, analytical thinking, perseverance, and problem-solving.
• Excellent written and verbal communication skills.
• Proficiency in Word, Excel (moderate to advanced), and PowerPoint is mandatory.
• Strong ownership mindset and adaptability in managing uncertainty.
• Keen eye for identifying and nurturing potential digital creators.
• Understanding of influencer marketing nuances on platforms like YouTube and Instagram.
• Collaborative mindset with the ability to work across diverse teams and projects.
• Bachelor's degree or postgraduate degree in marketing or equivalent relevant work experience.
• Experience working with beauty, lifestyle, and skincare brands is a bonus.
• Hands-on experience and mentorship from industry professionals.
• Opportunity to contribute to real projects and see your work come to life.
• Working in an environment where you can carve your own niche.

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At Talk & Target, we celebrate diversity and are committed to creating an inclusive and joyful environment for all employees. Join us and be a part of a team that is passionate about making a difference in the world of marketing!