Influencer Marketing Executive

Fullife Healthcare; Gurugram District; On-site; INR 500,000 - 700,000; Full time

Job summary

Fullife Healthcare is seeking a proactive influencer marketing specialist to drive brand collaborations with experts and oversee end-to-end campaign strategy. You will coordinate with creators, manage content initiatives, and ensure timely delivery across multiple communities and events.

You will analyse performance data, optimize campaigns, and maintain strong relationships with cross-functional teams and external partners, while staying ahead of social media trends.

Qualifications

• Identify brand collaboration with expert's category to drive revenue.
• Lead influencer marketing with end-to-end campaign strategy and execution.
• Coordinate cross-functional teams for content guidelines and timely delivery.
• Extract performance reports and optimize campaigns.

Responsibilities

• Identify brand collaboration with expert's category to ensure recommendation of products, engagement strategizing and implementing various ideas to drive brand revenue
• Strategizing and implementing different strategize being a part of core team across communities
• Lead expert's influencer marketing team, ideating and implementing strategize to build strong relationship between brand and creators Owning end-to-end campaign strategy and ensuring smooth execution of the campaigns
• Extracting accurate reports for performance analysis, revenue data along with optimizing other performance matrices and overall brand experience
• Improving and implementing different processes in the team to ensure smooth functioning and timely delivery of campaigns
• Staying up to date with social media trends and generating quality content
• Co-ordination with cross functional team to ensure smooth delivery, right content guidelines and quality campaign implementation
• Briefing and coordinating with influencer for various events, webinars, live sessions, videos, queries, deliveries and campaigns
• Connecting with relevant Influencer through different social media and offline channels to explore potential collaboration
• Exploring possible collaboration with different institutions, clinics, offline clinic set up and other portal related with experts as category
• Co-ordinating for different sub-campaign related to communities and ensuring end to end implementation and execution of the same across different categories
• Working with cross functional team and assist them with different offline and online activities like expos, activations, carnival and other events

Skills

Brand collaboration

Influencer marketing

Campaign strategy

Performance analysis

Content creation

Cross-functional coordination

Relationship building

Time management

Communication skills

Negotiation skills

Job description

Role & responsibilities

• Identify brand collaboration with expert's category to ensure recommendation of products, engagement strategizing and implementing various ideas to drive brand revenue
• Strategizing and implementing different strategize being a part of core team across communities
• Lead expert's influencer marketing team, ideating and implementing strategize to build strong relationship between brand and creators Owning end-to-end campaign strategy and ensuring smooth execution of the campaigns
• Extracting accurate reports for performance analysis, revenue data along with optimizing other performance matrices and overall brand experience
• Improving and implementing different processes in the team to ensure smooth functioning and timely delivery of campaigns
• Staying up to date with social media trends and generating quality content
• Co-ordination with cross functional team to ensure smooth delivery, right content guidelines and quality campaign implementation
• Briefing and coordinating with influencer for various events, webinars, live sessions, videos, queries, deliveries and campaigns
• Connecting with relevant Influencer through different social media and offline channels to explore potential collaboration
• Exploring possible collaboration with different institutions, clinics, offline clinic set up and other portal related with experts as category
• Co-ordinating for different sub-campaign related to communities and ensuring end to end implementation and execution of the same across different categories
• Working with cross functional team and assist them with different offline and online activities like expos, activations, carnival and other events

Preferred candidate profile

• Proactive and positive attitude towards work
• Ability to build and maintain relationship
• Great time management skill
• Meticulous with impeccable verbal and written communication skills Maintain project timelines
• Good Communication & Negotiation Skills