Executive Influencer Marketing

Fast&Up India; Mumbai; On-site; INR 400,000 - 600,000; Full time

Job summary

A leading health and wellness firm in Mumbai is seeking an Executive for Marketing to drive brand collaboration and implement influencer marketing strategies. The ideal candidate should have a proactive attitude, excellent communication skills, and a minimum graduation degree. This full-time role involves coordinating campaigns and exploring partnerships to enhance brand presence.

Responsibilities

• Identify brand collaboration to drive revenue.
• Implement strategies across communities.
• Lead influencer marketing initiatives.
• Own and execute campaign strategies.
• Analyze performance reports for optimization.
• Enhance team processes for timely delivery.
• Stay updated with social media trends.
• Coordinate with teams for campaign quality.
• Brief influencers for events and campaigns.
• Explore collaborations with institutions.
• Ensure end-to-end implementation of sub-campaigns.
• Assist with online and offline activities.

Skills

Proactive attitude

Relationship building

Verbal communication

Written communication

Education

Min Graduation

Job description

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The primary responsibilities of the role are as follows:

• Identify brand collaboration with expert's category to ensure recommendation of products, engagement strategizing and implementing various ideas to drive brand revenue
• Strategizing and implementing different strategize being a part of core team across communities
• Lead expert's influencer marketing team, ideating and implementing strategize to build strong relationship between brand and creators
• Owning end-to-end campaign strategy and ensuring smooth execution of the campaigns
• Extracting accurate reports for performance analysis, revenue data along with optimizing other performance matrices and overall brand experience
• Improving and implementing different processes in the team to ensure smooth functioning and timely delivery of campaigns
• Staying up to date with social media trends and generating quality content
• Co-ordination with cross functional team to ensure smooth delivery, right content guidelines and quality campaign implementation
• Briefing and coordinating with influencer for various events, webinars, live sessions, videos, queries, deliveries and campaigns
• Connecting with relevant Influencer through different social media and offline channels to explore potential collaboration
• Exploring possible collaboration with different institutions, clinics, offline clinic set up and other portal related with experts as category
• Co-ordinating for different sub-campaign related to communities and ensuring end to end implementation and execution of the same across different categories
• Working with cross functional team and assist them with different offline and online activities like expos, activations, carnival and other events

Qualification: Min Graduation

Desired Candidate Profile:

• Proactive and positive attitude towards work
• Ability to build and maintain relationship
• Meticulous with impeccable verbal and written communication skills

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Advertising Services, Retail, and Wellness and Fitness Services

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