Influencer Marketing Creator Partnerships Specialist

Weekday AI (YC W21); Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Paid time off and company-recognized (

Job summary

Weekday AI (YC W21) in Bengaluru, India is seeking an Influencer Marketing / Creator Partnerships Specialist to manage creator partnerships and UGC campaigns end to end. You will source creators, negotiate, manage budgets, and analyze performance to drive reach, engagement and conversions.

The role requires hands-on experience with creators across global markets, especially the United States and Western regions, strong English communication, and the ability to run high-volume campaigns within a

Qualifications

• 2+ years hands-on experience in influencer marketing or creator partnerships.
• Proven ability to plan, execute, and optimize campaigns with creators.
• Experience handling high-volume creator campaigns across brands.
• Excellent written and spoken English for communicating with creators in Western markets.
• Strong understanding of short-form video content and engagement drivers.
• Familiarity with performance metrics like CPM, CTR, and conversions.
• Self-motivated, proactive with strong organizational skills.

Responsibilities

• Influencer Campaign Management: Plan, execute, and optimize influencer marketing campaigns across global markets, with a primary focus on the US and other Western regions.
• Creator Sourcing & Recruitment: Identify, research, contact, negotiate with, and onboard suitable creators, working directly with them or through talent agencies.
• High-Volume Campaign Execution: Manage campaigns involving 100+ creators every two weeks while ensuring each content piece remains original, engaging, and aligned with brand guidelines.
• UGC Program Development: Build and scale the user-generated content program by collaborating with established influencers, emerging creators, and individuals with small or no existing audiences.
• Creator Briefing & Content Review: Develop clear creative briefs covering content formats, hooks, messaging, and campaign objectives. Review creator content before publication to ensure quality and brand alignment.
• Performance Optimization: Analyze successful content, identify performance patterns, and use insights to improve briefs, strategies, and future collaborations.
• Budget Management: Manage a monthly creator marketing budget of approximately $10,000, ensuring efficient spending and maximizing ROI.
• Campaign Analytics: Track CPM, CTR, link clicks, conversions, and other metrics to assess creator effectiveness.

Skills

Influencer Marketing

Creator Management

UGC Strategy

Campaign Management

Creator Sourcing & Recruitment

Negotiation

Performance Tracking

Job description

Job Description:

This role is for one of Weekday’s clients
Salary range: Rs 600000 - Rs1000000 (ie INR 6 - 10 LPA)

Min Experience: 2+ years
Location: Bengaluru, Karnataka, India
JobType: full-time

We are looking for a results-driven Influencer Marketing / Creator Partnerships Specialist to manage creator partnerships and user-generated content (UGC) campaigns from end to end. The ideal candidate will have hands‑on experience working with creators across global markets, particularly the United States and other Western markets, and a strong understanding of performance‑driven influencer marketing.

This role requires managing high-volume creator campaigns while maintaining content quality, brand consistency, and measurable business outcomes. You will be responsible for creator sourcing, outreach, negotiations, campaign execution, budget management, and performance tracking, with a focus on maximizing reach, engagement, and conversions within a lean marketing budget.

Key Responsibilities

• Influencer Campaign Management: Plan, execute, and optimize influencer marketing campaigns across global markets, with a primary focus on the US and other Western regions.
• Creator Sourcing & Recruitment: Identify, research, contact, negotiate with, and onboard suitable creators, working directly with them or through talent agencies.
• High-Volume Campaign Execution: Manage campaigns involving 100+ creators every two weeks while ensuring that each content piece remains original, engaging, relevant, and aligned with brand guidelines.
• UGC Program Development: Build and scale the user‑generated content program by collaborating with established influencers, emerging creators, and individuals with small or no existing audiences.
• Creator Briefing & Content Review: Develop clear creative briefs covering content formats, hooks, messaging, and campaign objectives. Review creator content before publication to ensure quality and brand alignment.
• Performance Optimization: Analyze successful content, identify performance patterns, and use insights to improve creative briefs, campaign strategies, and future creator collaborations.
• Budget Management: Manage a monthly creator marketing budget of approximately $10,000, ensuring efficient spending and maximizing return on investment.
• Campaign Analytics: Track and evaluate key metrics, including CPM, CTR, unique link clicks, conversions, and other relevant performance indicators to assess creator effectiveness.
• Conversion Tracking & Attribution: Collaborate with internal teams to strengthen conversion measurement, improve attribution, and understand creator‑driven business outcomes.
• Creator Relationship Management: Build and maintain strong relationships with creators, ensuring positive collaboration experiences and encouraging repeat partnerships with high‑performing creators.
• Market & Trend Research: Stay informed about creator economy trends, emerging platforms, creator pricing, content formats, and evolving influencer marketing practices.
• Cross‑Functional Collaboration: Work closely with the influencer marketing lead and other stakeholders, sharing ownership of campaign performance, growth targets, and overall results.

Qualifications & Experience

• 2+ years of hands‑on experience in influencer marketing, creator partnerships, or UGC campaign management.
• Proven experience working directly with creators and brands to plan, execute, and optimize marketing campaigns.
• Prior agency experience managing influencer campaigns for multiple brands is strongly preferred.
• Experience managing high‑volume creator campaigns while maintaining content quality, originality, and brand consistency.
• Excellent written and spoken English, with confidence communicating and negotiating with creators across Western markets.
• Strong understanding of short‑form video content, creative hooks, storytelling, and the elements that drive audience engagement and conversions.
• Familiarity with campaign performance metrics, including CPM, CTR, link clicks, and conversions.
• Strong negotiation, communication, organization, and relationship‑building skills.
• A proactive, self‑motivated approach with the ability to take ownership, make independent decisions, and execute with minimal supervision.
• Genuine curiosity about creators, social media platforms, content trends, and audience behavior.
• Ability to manage multiple campaigns, deadlines, and creator relationships in a fast‑paced environment.

Must‑Have Skills

• Influencer Marketing
• Creator Management
• UGC Strategy
• Campaign Management
• Creator Sourcing & Recruitment
• Negotiation
• Performance Tracking

Good-to-Have Skills

• Creator Partnerships
• Influencer Agency Experience
• Content Strategy & Creative Evaluation
• Budget Management
• CPM, CTR & Conversion Analytics
• Conversion Tracking & Attribution
• International Creator Marketing
• Relationship Building
• Social Media Trends
• ROI Optimization

Benefits & Growth Opportunities

• Opportunity to work with creators across global markets and contribute to a high‑volume creator marketing program.
• Direct ownership of a key growth channel with measurable business impact.
• Opportunity to learn from experienced marketing leaders and contribute to creator strategy, campaign optimization, and business growth.
• Paid time off and company‑recognized holidays.