Influencer Marketing / Creator Partnerships Specialist

Weekday AI; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Paid time off

Company holidays

Job summary

Weekday AI is seeking an Influencer Marketing / Creator Partnerships Specialist to manage creator partnerships and UGC campaigns end to end from Bengaluru, India. The role emphasizes high-volume creator campaigns, strong negotiation, and performance-driven optimization across the US and Western markets.

You will source and onboard creators, develop briefs, review content for brand alignment, and track metrics like CPM, CTR, and conversions to maximize reach and ROI.

Qualifications

• 2+ years hands-on experience in influencer marketing or creator partnerships.
• Experience planning, executing and optimizing campaigns with creators across markets.
• Strong English communication and negotiation with creators across Western markets.

Responsibilities

• Plan, execute, and optimize influencer campaigns across global markets, focusing on US and Western regions.
• Source, recruit, negotiate with, and onboard creators or agencies.
• Manage high-volume campaigns (100+ creators every two weeks) while ensuring content quality and brand alignment.
• Develop and scale UGC programs in collaboration with influencers and creators.
• Provide clear briefs, review content for quality and brand fit, and measure performance.

Skills

Influencer Marketing

Creator Management

UGC Strategy

Campaign Management

Creator Sourcing & Recruitment

Negotiation

Performance Tracking

Job description

This role is for one of Weekday's clients
Salary range: Rs 600000 - Rs1000000 (ie INR 6 - 10 LPA)

Min Experience: 2+ years
Location: Bengaluru, Karnataka, India
JobType: full-time

We are looking for a results-driven Influencer Marketing / Creator Partnerships Specialist to manage creator partnerships and user-generated content (UGC) campaigns from end to end. The ideal candidate will have hands-on experience working with creators across global markets, particularly the United States and other Western markets, and a strong understanding of performance-driven influencer marketing.

This role requires managing high-volume creator campaigns while maintaining content quality, brand consistency, and measurable business outcomes. You will be responsible for creator sourcing, outreach, negotiations, campaign execution, budget management, and performance tracking, with a focus on maximizing reach, engagement, and conversions within a lean marketing budget.

Key Responsibilities

• Influencer Campaign Management: Plan, execute, and optimize influencer marketing campaigns across global markets, with a primary focus on the US and other Western regions.
• Creator Sourcing & Recruitment: Identify, research, contact, negotiate with, and onboard suitable creators, working directly with them or through talent agencies.
• High-Volume Campaign Execution: Manage campaigns involving 100+ creators every two weeks while ensuring that each content piece remains original, engaging, relevant, and aligned with brand guidelines.
• UGC Program Development: Build and scale the user-generated content program by collaborating with established influencers, emerging creators, and individuals with small or no existing audiences.
• Creator Briefing & Content Review: Develop clear creative briefs covering content formats, hooks, messaging, and campaign objectives. Review creator content before publication to ensure quality and brand alignment.
• Performance Optimization: Analyze successful content, identify performance patterns, and use insights to improve creative briefs, campaign strategies, and future creator collaborations.
• Budget Management: Manage a monthly creator marketing budget of approximately $10,000, ensuring efficient spending and maximizing return on investment.
• Campaign Analytics: Track and evaluate key metrics, including CPM, CTR, unique link clicks, conversions, and other relevant performance indicators to assess creator effectiveness.
• Conversion Tracking & Attribution: Collaborate with internal teams to strengthen conversion measurement, improve attribution, and understand creator-driven business outcomes.
• Creator Relationship Management: Build and maintain strong relationships with creators, ensuring positive collaboration experiences and encouraging repeat partnerships with high-performing creators.
• Market & Trend Research: Stay informed about creator economy trends, emerging platforms, creator pricing, content formats, and evolving influencer marketing practices.
• Cross-Functional Collaboration: Work closely with the influencer marketing lead and other stakeholders, sharing ownership of campaign performance, growth targets, and overall results.

Qualifications & Experience

• 2+ years of hands-on experience in influencer marketing, creator partnerships, or UGC campaign management.
• Proven experience working directly with creators and brands to plan, execute, and optimize marketing campaigns.
• Prior agency experience managing influencer campaigns for multiple brands is strongly preferred.
• Experience managing high-volume creator campaigns while maintaining content quality, originality, and brand consistency.
• Excellent written and spoken English, with confidence communicating and negotiating with creators across Western markets.
• Strong understanding of short-form video content, creative hooks, storytelling, and the elements that drive audience engagement and conversions.
• Familiarity with campaign performance metrics, including CPM, CTR, link clicks, and conversions.
• Strong negotiation, communication, organization, and relationship-building skills.
• A proactive, self-motivated approach with the ability to take ownership, make independent decisions, and execute with minimal supervision.
• Genuine curiosity about creators, social media platforms, content trends, and audience behavior.
• Ability to manage multiple campaigns, deadlines, and creator relationships in a fast-paced environment.

Must-Have Skills

• Influencer Marketing
• Creator Management
• UGC Strategy
• Campaign Management
• Creator Sourcing & Recruitment
• Negotiation
• Performance Tracking

Good-to-Have Skills

• Creator Partnerships
• Influencer Agency Experience
• Content Strategy & Creative Evaluation
• Budget Management
• CPM, CTR & Conversion Analytics
• Conversion Tracking & Attribution
• International Creator Marketing
• Relationship Building
• Social Media Trends
• ROI Optimization

Benefits & Growth Opportunities

• Opportunity to work with creators across global markets and contribute to a high-volume creator marketing program.
• Direct ownership of a key growth channel with measurable business impact.
• Opportunity to learn from experienced marketing leaders and contribute to creator strategy, campaign optimization, and business growth.
• Paid time off and company-recognized holidays.