Influencer Marketing Associate

CREATE; Mumbai; On-site; INR 450,000 - 650,000; Full time

Job summary

CREATE in Mumbai is seeking a driven Influencer Marketing Coordinator to plan and execute creator-led campaigns. You will build relationships with influencers, brands, and partners, and manage end-to-end campaign delivery.

You'll curate strategies, monitor performance, and stay ahead of trends to maximize reach, engagement, and ROI while collaborating with a dynamic marketing team.

Qualifications

• Bachelor's degree in Marketing or Mass Communication or related field.
• Understanding of premium creators and creator economy.
• 6–12 months in Influencer marketing execution.
• Strong verbal and written communication; craft pitches.
• Proficiency in email tools, Excel, PowerPoint, and social media.
• Experience in outreach and influencer marketing (internships/freelance OK).
• Ability to manage multiple campaigns with attention to detail.
• Creative mindset; bring new ideas to table.
• Collaborative mindset and willingness to learn and grow.
• Own laptop required.

Responsibilities

• Develop and implement end-to-end influencer marketing strategies.
• Identify, evaluate, and build relationships with creators and brands.
• Research industry trends and target demographics for influencer fit.
• Collaborate with marketing to align influencer plans with campaigns.
• Coordinate communication, deliverables, timelines with influencers.
• Maintain a structured database of influencers and metrics.
• Ideate and execute campaigns to drive engagement and ROI.
• Monitor campaign performance and generate reports.
• Stay ahead of platform trends and best practices.
• Provide end-to-end support to ensure campaign success.

Skills

Verbal and written communication

Campaign management

Creative mindset

Collaborative mindset

Attention to detail

Own laptop

Education

Bachelor's degree in Marketing or Mass Communication

Tools

Microsoft Excel

PowerPoint

Email marketing tools

Social media platforms

Job description

CREATE is an influencer marketing and talent management agency managing influencers like Monkey Magic, Sidiously, Camerawalebhaiya and many more, working with a total of 2000+ creators across platforms.

CREATE other than influencer marketing and talent management, focuses on creating creator-led brand content along with creative IPs. Our clientele is CRED, SCALER, NYKAA, THIRD WAVE COFFEE, and many more... If you think you are creative, then you need to be at CREATE. Our core philosophy is helping creators be brands and brands be creators. We mainly deal with two stakeholders, the first one being creators and the second being brands.

Depending on your job role, you will have a larger exposure to one of these two.As the name suggests we call ourselves CREATE - we aim to assist people in CREATing and we want to be the nurturing ground of the next generation of CREATive talents.

Key Responsibilities

• Develop and implement end-to-end influencer marketing strategies tailored to specific campaign goals and audience segments
• Identify, evaluate, and build lasting relationships with content creators, influencers, and brand partners across platforms like Instagram, YouTube, and emerging channels
• Conduct in-depth research on industry trends, competitors, and target demographics to inform influencer selections and campaign direction
• Collaborate with the internal marketing team to integrate influencer strategies with broader digital campaigns and brand messaging
• Manage communication and coordination with influencers for content deliverables, timelines, and performance tracking
• Maintain and regularly update a structured database of influencers, campaign metrics, and outreach efforts
• Support the ideation and execution of innovative campaigns that drive engagement, increase brand visibility, and boost customer acquisition
• Monitor campaign performance and generate actionable reports on reach, engagement, and ROI
• Stay ahead of digital trends, platform algorithm changes, and influencer marketing best practices
• Responsible for servicing the brand by executing campaign strategies and providing end-to-end support to ensure the overall success of each campaign.

What We’re Looking For

• A Bachelor's degree in Marketing, Mass Communication, or a related field (preferred but not mandatory)
• Have a clear understanding of premium creators and creator economy.
• Minimum 6 months to 1 year of relevant experience in Influencer marketing into execution
• Strong verbal and written communication skills - ability to craft compelling pitches and maintain professional relationships
• Proficiency in email marketing tools, Microsoft Excel, PowerPoint, and social media platforms
• Proven experience in outreach and influencer marketing, even if through internships or freelance projects
• Ability to manage multiple campaigns simultaneously with sharp attention to detail
• A strong creative sense with the confidence to bring new ideas to the table
• A collaborative mindset and eagerness to learn and grow with the team
• Must have their own laptop.

Why Join Us?

• A collaborative, high-energy work environment
• One of the fastest growing agency in India
• Exposure to real-time campaign building and execution
• Work alongside creative marketers and content professionals
• Opportunities for learning, leadership, and career growth
• A chance to shape the voice and visibility of a growing brand