Influencer Marketing Associate

LITLIFE; Gurugram District; On-site; INR 540,000 - 900,000; Full time

Job summary

LITLIFE is building zone-specialised, high-performance body care products and is seeking an Influencer Marketing Associate to shape its creator strategy from Gurugram. You will identify creators who fit the brand, manage the end-to-end pipeline, and drive collaborations from outreach to execution.

Ideal candidates understand the difference between reach and real influence, can negotiate effectively, and will build long-term creator relationships that extend beyond one-off posts.

Responsibilities

• Find creators who genuinely belong in the LITLIFE world and build a creator pipeline end-to-end.
• Outreach, negotiate, brief, follow up and close collaborations with creators.
• Manage seeding, paid collaborations and UGC campaigns across organic, community and paid channels.
• Match creators to cultural or product stories and build content that scales to paid campaigns.
• Track costs, timelines, usage rights and outcomes to measure impact.
• Build long-term creator relationships beyond one-post transactions.

Skills

Creator scouting

Outreach & negotiation

Campaign management

UGC strategy

Relationship building

Job description

Gurugram | In-office

LITLIFE is building zone-specialised, high-performance body care.

For years, body care has largely been treated like one generic surface — with generic products, generic communication and surprisingly low expectations. We think the category deserves better.

We are building body care with the intelligence, performance and experience people now expect from facial skincare — and we are doing it with the ambition to raise the standard of body care in India.

We’re a few weeks away from launch and looking for an Influencer Marketing Associate to help take that into the world.

What you’ll do

• Find creators who genuinely belong in the LITLIFE world
• Build and manage the creator pipeline end-to-end
• Outreach, negotiate, brief, follow up and close
• Manage seeding, paid collaborations and UGC
• Match the right creator to the right cultural or product story
• Build content that can work organically and scale into paid
• Track costs, timelines, usage rights and outcomes
• Build long-term creator relationships, not one-post transactions
• Use creators as a distribution engine across organic, community and paid

You’ll fit if you:

• understand the brand before you build the creator list
• have strong taste and creator judgment
• can tell the difference between reach and real influence
• understand category experts, beauty creators, micro-creators and culturally relevant voices
• know why some content travels and some doesn’t
• can negotiate, organise, follow up and close without being chased
• are uncomfortable with "good enough"

You probably won’t fit if

• Your first filter is follower count
• You send the same brief to every creator
• You need perfect instructions before starting
• You think "going viral" is a strategy
• Influencer marketing to you is only outreach + spreadsheets

We’re building the founding team while the category, product and culture are still being shaped.

If you want to help raise the standard of body care in India, this is the moment.