Influencer Marketing Associate

Story Digital; New Delhi; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Competitive compensation

Collaborate with creative minds

Fast-paced work culture

Job summary

A creative advertising agency is seeking an Influencer Marketing Associate in New Delhi, India. The ideal candidate has 1–3 years of experience in influencer marketing and a strong understanding of social media trends. Responsibilities include identifying and managing influencer collaborations, building data-driven campaigns, and tracking performance metrics. This role offers competitive compensation and the opportunity to work with creative minds in a fast-paced environment.

Qualifications

• 1–3 years of experience in influencer marketing or digital campaign management.
• Strong understanding of influencer metrics and content strategy.
• Excellent communication, negotiation, and coordination skills.

Responsibilities

• Identify and onboard influencers and content creators.
• Build data-driven influencer campaigns aligned with brand objectives.
• Maintain strong relationships with influencers and agencies.
• Track influencer deliverables and engagement metrics.
• Work closely with cross-functional teams to ensure messaging consistency.

Skills

Influencer marketing

Social media trends

Communication skills

Negotiation skills

Analytical skills

Tools

Heepsy

Upfluence

Sprinklr

Excel/Sheets

Job description

Story Digital is a creative-first advertising agency that crafts ideas which connect, convert, and create culture. We blend storytelling with strategy to deliver bold, performance-driven campaigns for brands across entertainment, lifestyle, fashion, and FMCG.

We’re looking for an Influencer Marketing Associate who lives and breathes digital culture — someone who understands the power of creators, knows how to find the right voices, and can turn collaborations into conversations that matter.

Key Responsibilities

Influencer Strategy & Execution

• Identify, evaluate, and onboard influencers and content creators across Instagram, YouTube, and emerging platforms.
• Build data-driven influencer campaigns aligned with brand objectives and audience insights.
• Support in developing campaign briefs, creative hooks, and content calendars.

Relationship Management

• Maintain strong relationships with influencers, agencies, and brand teams.
• Negotiate deliverables, timelines, and pricing while ensuring creative quality.
• Coordinate contracts, content approvals, and campaign tracking end-to-end.

Campaign Performance & Reporting

• Track influencer deliverables, engagement metrics, and ROI through analytics tools.
• Prepare post-campaign reports highlighting performance, learnings, and recommendations.
• Suggest optimization strategies for future campaigns based on data insights.

Cross-Team Collaboration

• Work closely with the strategy, design, and social-media teams to ensure messaging consistency.
• Stay ahead of digital trends, creator movements, and viral formats relevant to brand campaigns.

Requirements

• 1–3 years of experience in influencer marketing, creator relations, or digital campaign management (agency experience preferred).
• Strong understanding of social media trends, influencer metrics, and content strategy.
• Excellent communication, negotiation, and coordination skills.
• Ability to manage multiple campaigns and creators simultaneously.
• Proficiency with tracking tools (e.g., Heepsy, Upfluence, Sprinklr, Excel/Sheets).

Why Join Story Digital

• Work with some of the most creative minds in the digital space.
• Collaborate on campaigns for top lifestyle, fashion, and entertainment brands.
• A fast-paced, idea-driven culture that values initiative, ownership, and growth.
• Competitive compensation — best for the best.

📩 Send your CV to [e-mail]/[e-mail]