Influencer Marketer

Cog Culture; India; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Cog Culture is seeking a creative Influencer Marketer to support our influencer marketing initiatives. The ideal candidate will help develop and implement influencer campaigns, build strong relationships with creators, and drive brand awareness and engagement across social media platforms.

They will assist in identifying the right influencers, coordinating collaborations, tracking campaign performance, and ensuring all partnerships align with the brand’s objectives and tone.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3-6 years of influencer marketing or digital campaigns experience (agency preferred).
• Strong understanding of influencer ecosystems across platforms such as Instagram, YouTube, TikTok, and LinkedIn.
• Experience planning and executing influencer collaborations and partnerships.
• Proficiency in influencer and social analytics tools (CreatorIQ, Upfluence, HypeAuditor, or similar).
• Excellent communication, negotiation, and relationship management skills.
• Creative mindset with ability to align influencer content with brand goals and audience insights.
• Awareness of current social media trends, platform updates, and digital marketing best practices.

Responsibilities

• Develop and execute influencer campaigns to boost brand awareness.
• Identify, connect, and collaborate with relevant influencers and creators.
• Manage end-to-end campaign execution, including briefs, timelines, and deliverables.
• Track and analyze campaign performance and generate reports.
• Coordinate with content and social teams to ensure brand consistency.
• Maintain influencer databases and manage budgets.
• Stay updated on influencer trends, platforms, and best practices.

Skills

Excellent communication

Negotiation

Relationship management

Creative mindset

Audience insights

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

CreatorIQ

Upfluence

HypeAuditor

Job description

The second best kind of head, is a head start and that is the only kind we offer. Being a cog with us, is not just about being a part of something bigger than ourselves but to be at the front lines of the industry. We don't just design things, we define the trend and bring it to life! Are you ready to take the charge? To go that extra mile?

Influencer Marketer

Job Summary

We are seeking a creative and results-driven Influencer Marketer to support our influencer marketing initiatives. The ideal candidate will help develop and implement influencer campaigns, build strong relationships with creators, and drive brand awareness and engagement across social media platforms. They will assist in identifying the right influencers, coordinating collaborations, tracking campaign performance, and ensuring all partnerships align with the brand’s objectives and tone.

Key Responsibilities

• Develop and execute influencer marketing campaigns to boost brand awareness and engagement.
• Identify, connect, and collaborate with relevant influencers and creators.
• Manage end-to-end campaign execution, including briefs, timelines, and deliverables.
• Track and analyze campaign performance and generate reports.
• Coordinate with content and social teams to ensure brand consistency.
• Maintain influencer databases and manage budgets.
• Stay updated on influencer trends, platforms, and best practices.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3-6 years of experience in influencer marketing, social media, or digital campaigns (agency experience preferred).
• Strong understanding of influencer ecosystems across platforms such as Instagram, YouTube, TikTok, and LinkedIn.
• Experience in planning and executing influencer collaborations and partnerships.
• Proficiency in influencer and social analytics tools (e.g., CreatorIQ, Upfluence, HypeAuditor, or similar).
• Excellent communication, negotiation, and relationship management skills.
• Creative mindset with the ability to align influencer content with brand goals and audience insights.
• Awareness of current social media trends, platform updates, and digital marketing best practices.

What We Offer

• A dynamic and creative workplace that values collaboration and innovation.
• Opportunities for professional growth and career development.
• A chance to work with a diverse portfolio of exciting brands and projects