Creative and dynamic Influencer Marketing Associate

Vahdam Teas; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Vahdam Teas is seeking a creative Influencer Marketing Associate to nurture our influencer ecosystem and drive impactful campaigns. You will build networks across Instagram, YouTube, TikTok, and emerging platforms, shaping a strong digital voice for the brand in the US and global markets.

The role requires 1–3 years in influencer or digital marketing, with a passion for consumer brands, storytelling, and data-driven optimization.

Qualifications

• 1–3 years in influencer marketing or digital marketing (FMCG, D2C, or agency background preferred).
• Strong knowledge of influencer ecosystems across Instagram, YouTube, TikTok, and short-form video trends.
• Creative thinker with strong communication and relationship management skills.
• Analytical mindset with ability to interpret campaign data and suggest improvements.

Responsibilities

• Build and onboard influencer network across platforms.
• Design, plan, and execute influencer campaigns to drive awareness and engagement.
• Monitor KPIs and prepare campaign reports; optimize influencer mix and content strategy.
• Manage barter and paid partnerships to maximize ROI.
• Spot trends and propose innovative collaborations to stay ahead.

Skills

Influencer marketing

Campaign management

Data analysis

Communication

Relationship management

Job description

Reports to: India Business Head / Creative Strategy India Business

About the Role

We are looking for a creative and dynamic Influencer Marketing Associate to drive nurturing our influencer ecosystem, driving impactful campaigns, and creating a strong digital voice for the brand in the US and global markets.

Key Responsibilities

• 1. Influencer Network Building - Identify and onboard micro, macro, and celebrity influencers ac ross Instagram, YouTub e, and emerging platforms. Build long - ethos.
• 2. Campaign Management - Design, plan, and execute influencer campaigns to drive awareness, engagement, and conversions. Collaborate with influencers and creators for authentic content creation. Ensure campaigns deliver on objectives within agreed timelines.
• 3. Performance Tracking & Optimization Monitor campaign KPIs (reach, engagement, conversions, ROI). Prepare campaign reports and suggest improvements for future campaigns. Leverage data to optimize influencer mix and content strategy.
• 4. Budget & Partnership Management - Manage both barter and paid influencer partnerships effectively. Optimize spend across campaigns to maximize ROI.
• 5. Trend Spotting & Innovation - Keep track of cultural trends, viral formats, and emerging platforms. Recommend creative formats and innovative influencer collaborations to stay ahead of competition.
• 6. Brand Alignment - Ensure brand messaging, tone, and guidelines are consistently reflected in all influencer - led content. Collaborate with brand and content teams to maintain cohesive stor ytelling.

Desired Profile Experience:

• 1- 3 years in influencer marketing / digital marketing / social media management (FMCG, D2C, or agency background preferred).
• Strong knowledge of influencer ecosystems across Instagram, YouTube, TikTok, and short - form video trends.
• Creative thinker with strong communication and relationship management skills.
• Analytical mindset with ability to interpret campaign data and suggest improvements. Passion for consumer brands, digital culture, and storytelling.

Why Join Us ?

Brand storytelling and digital influence , helping shape how millions of global consumers engage with a fast - growing wellness brand. This is a high - impact role where creativity meets strategy, offering significant learning and growth opportunities.