Influence Marketing Executive

GoPaisa.com; Dadri; On-site; INR 800,000 - 1,400,000; Full time

Job summary

GoPaisa seeks an energetic Executive – Influencer Marketing & Brand Partnerships to lead creator onboarding and campaign execution. You will identify nano, micro, and regional creators, negotiate terms, coordinate deliverables, and ensure campaigns run on time and within budget.

Responsibilities include outreach, coordination, and reporting, with a focus on building strong partner relationships and delivering measurable ROAS for brand campaigns across Instagram, YouTube and regional platforms.

Qualifications

• 1–3 years of hands-on experience in influencer marketing, agency client servicing, or creator management.
• Experience with nano, micro and regional creators and pricing dynamics.
• Strong communication in English and Hindi, with additional regional language a plus.
• Ability to manage multiple creator deliverables and campaigns simultaneously.
• Familiarity with campaign trackers and data-driven reporting tools.

Responsibilities

• Creator Discovery & Onboarding: Source and recruit nano, micro, and regional creators across platforms.
• Outreach & Brand Prospecting: Support outbound lead generation and initiate outreach with brand managers.
• Campaign Coordination & Execution: Manage briefs, content reviews, posting schedules, and go-live dates.
• Negotiation & Commercials: Negotiate rates, deliverables, usage rights, and timelines.
• Performance Reporting: Monitor metrics and prepare client reporting decks.
• Relationship Management: Maintain proactive communication with creator communities and client coordinators.

Skills

Influencer marketing

Creator management

Negotiation

Campaign coordination

Bilingual (English & Hindi)

Job description

GoPaisa brings its 13 years of Cashback experience to Payments now we recently launched GoPaisa Instant Money feature, and we’ve already crossed $1M in payment volume.

Role Overview

We are looking for an energetic, detail-oriented, and proactive Executive – Influencer Marketing & Brand Partnerships to join our team. In this role, you will be the driving force behind creator onboarding, campaign execution, and brand outreach. You will identify relevant nano, micro, and regional creators, negotiate terms, coordinate deliverables, and ensure brand campaigns are delivered seamlessly and on schedule.

The Mission (Responsibilities)

• Creator Discovery & Onboarding: Source, identify, and recruit nano, micro, and regional content creators across Instagram, YouTube, and regional video platforms aligned with brand briefs.
• Outreach & Brand Prospecting: Support outbound lead generation by researching potential brand partners, identifying key decision-makers (brand managers, media planners), and initiating introductory outreach.
• Campaign Coordination & Execution: Manage day-to-day campaign workflows, including sending creator briefs, reviewing draft content against guidelines, tracking posting schedules, and ensuring prompt go-live dates.
• Negotiation & Commercials: Negotiate creator rates, deliverables, usage rights, and timelines to ensure cost-efficiency and campaign margin targets.
• Performance Reporting: Monitor live campaign metrics (reach, impressions, engagement, link clicks, ROAS), gather post-campaign screenshots/insights, and prepare comprehensive client reporting decks.
• Relationship Management: Maintain proactive communication and healthy working relationships with creator communities, talent managers, and client-side coordinators.

What You Bring (Requirements)

• Experience: 1–3 years of hands-on experience in influencer marketing, agency client servicing, or creator management.
• Network & Platform Fluency: Strong working familiarity with Instagram, YouTube, and regional platforms. Familiarity with nano/micro creator pricing, barter vs. paid dynamics, and regional content formats.
• Organizational Skills: High attention to detail with the ability to juggle multiple creator deliverables and campaign deadlines simultaneously.
• Communication Skills: Clear, professional verbal and written communication in English and Hindi (knowledge of an additional regional language is a strong advantage).
• Analytical Mindset: Comfortable working with Google Sheets/Excel for campaign trackers, creator databases, and data-driven reporting.
• Bonus Points: Basic understanding of performance marketing, affiliate tracking links/coupons, or native advertising formats.