Influencer Partnerships Manager

Twinmind; India; Remote; INR 8,563,000 - 14,272,000; Full time

Job summary

TwinMind is seeking an Influencer Partnerships Manager to scale our creator program globally. You will identify top creators, negotiate deals, run campaigns end to end, and prove impact in installs, sign-ups and paid users.

You'll own outreach, briefs, tracking, and reporting, collaborating with performance marketing to repurpose top content into paid ads. Ideal candidates have 2–3+ years in influencer marketing and strong English communication, with comfort in US time zones.

Qualifications

• 2–3+ years of hands-on experience in influencer marketing or creator partnerships.
• Proven experience running influencer campaigns with creators outside India (US, UK, Europe, Southeast Asia or other global markets).
• Experience promoting a B2C digital product — an app, SaaS tool or consumer subscription.
• Comfortable negotiating with creators and talent agencies, and familiar with global rate ranges and contract terms (usage rights, exclusivity, FTC/ASA disclosure rules).
• Numbers-driven: you track every campaign to installs, sign-ups and cost per acquisition, not just views and engagement.
• Excellent written and spoken English; confident communicating with creators and managers in the US and Europe.
• Willing to work with partial overlap with US time zones.

Responsibilities

• Build and manage a pipeline of creators across YouTube, Instagram, TikTok, LinkedIn and X in the US, UK, Europe and other priority markets.
• Own outreach, negotiation and contracting: rates, deliverables, usage rights, whitelisting/Spark Ads permissions and timelines.
• Write creator briefs that keep the product message tight while leaving room for each creator's voice.
• Run campaigns end to end — seeding, content review, go-live, and follow‑up content — across time zones.
• Set up tracking for every partnership (UTMs, promo codes, deep links, attribution through the MMP) and report revenue, conversion rate, installs, sign-ups and CAC for every creator campaign, including the paid ads run with that creator's video.
• Work with the performance marketing team to repurpose top creator content as paid ads and scale what works.
• Build a repeatable playbook: creator tiers, rate benchmarks, brief templates and a partner CRM.
• Manage a monthly influencer budget and allocate spend toward the creators and formats with the best returns.

Skills

Influencer marketing

Creator partnerships

Negotiation

Measurement & analytics

English communication

Tools

Grin

CreatorIQ

Job description

TwinMind is an AI-powered second brain that captures meetings and conversations, turns them into notes, summaries and to-dos, and lets users ask questions about everything they've heard. It's used by professionals and students across mobile and desktop, with most of our users outside India.

We're looking for an Influencer Partnerships Manager to build and scale our creator program in global markets. You'll find the right creators, negotiate deals, run campaigns end to end, and prove what each partnership delivers in installs, sign-ups and paid users.

What you'll do

• Build and manage a pipeline of creators across YouTube, Instagram, TikTok, LinkedIn and X in the US, UK, Europe and other priority markets — productivity, tech, AI, study and career niches.
• Own outreach, negotiation and contracting: rates, deliverables, usage rights, whitelisting/Spark Ads permissions and timelines.
• Write creator briefs that keep the product message tight while leaving room for each creator's voice.
• Run campaigns end to end — seeding, content review, go-live, and follow‑up content — across time zones.
• Set up tracking for every partnership (UTMs, promo codes, deep links, attribution through the MMP) and report revenue, conversion rate, installs, sign-ups and CAC for every creator campaign, including the paid ads run with that creator's video.
• Work with the performance marketing team to repurpose top creator content as paid ads and scale what works.
• Build a repeatable playbook: creator tiers, rate benchmarks, brief templates and a partner CRM.
• Manage a monthly influencer budget and allocate spend toward the creators and formats with the best returns.

What you need

• 2–3+ years of hands‑on experience in influencer marketing or creator partnerships.
• Proven experience running influencer campaigns with creators outside India (US, UK, Europe, Southeast Asia or other global markets). Please share examples when you apply.
• Experience promoting a B2C digital product — an app, SaaS tool or consumer subscription.
• Comfortable negotiating with creators and talent agencies, and familiar with global rate ranges and contract terms (usage rights, exclusivity, FTC/ASA disclosure rules).
• Numbers-driven: you track every campaign to installs, sign‑ups and cost per acquisition, not just views and engagement.
• Excellent written and spoken English; confident communicating with creators and managers in the US and Europe.
• Willing to work with partial overlap with US time zones.

Nice to have

• Experience with productivity, AI, ed‑tech or tech‑focused creators.
• Hands‑on with influencer platforms (e.g., Grin, Aspire, CreatorIQ, Modash, Upfluence).
• Experience with app attribution tools (AppsFlyer, Adjust, Branch) or app install campaigns.
• Has run affiliate or ambassador programs, or creator‑led UGC for paid ads.
• Uses AI tools for creator discovery, outreach, brief writing or reporting.

How we'll measure success

Every influencer campaign is measured on the same metrics, tracked separately for the organic creator post and for the paid ads run with that creator's video:

• Revenue generated, per campaign and per creator.
• Conversion rate from click/install to sign‑up and to paid user.
• Installs, sign‑ups and paid users driven.
• Cost per install, cost per paid user and ROAS, compared with other paid channels.
• Number of active creator partners and the share who renew or post again.