Individual Contributor - Trade - Guwahati

MYK LATICRETE; Kamrup Metropolitan; On-site; INR 420,000 - 700,000; Full time

Job summary

Myk Laticrete in India is seeking an energetic Individual Contributor - Trade to manage sales and order fulfillment across RBAs, retailers, and DBAs. You will drive revenue, promotions, and range selling through regular outlet visits and proactive collection efforts.

The role covers channel expansion, in-shop execution, lead generation, market intelligence, ISR coaching, and reporting, with a focus on DRCP norms and credit policy adherence.

Responsibilities

• Regular outlet visits as per DRCP norms
• Collect primary orders (RBAs) and secondary orders (Retailers: Elite Plus, Elite, Premium) from outlets
• Drive revenue targets across categories for the retailers, RBAs and DBAs
• Communicate latest schemes to outlets
• Focus on promoting sales of focus products and ensure range selling
• Drive collection from primary channels (RBAs)
• Regular outlet visits as per DRCP norms
• Collect primary orders from DBAs
• Responsible for overall Secondary sales of the Territory
• Ensure DBA health - inventory, delivery issues, pending order, retailer order services, Bandhan usage
• Ensure timely collections from DBAs as per credit policy
• Focus on promoting sales of focus products and ensure range selling
• Identify and onboard high-potential outlets
• Map newly added retailers to relevant DBA
• Drive share gain at identified competition outlets
• Manage and grow primary & secondary channel partners
• Conduct promotional activities - in-shop meets, retailer meets and other channel level branding (POSM & branding)
• Conduct in-shop selling activities for top tile outlets (RBAs, Elite+, Elite, Premium) & potential outlets - 1 hour per retailer per quarter
• Input and prospect potential leads (sites, contractors, AIDs) provided by the channel into LMS
• Follow up internally with MDE/TPE & revert back with the status to channel
• Gather market operating price of own and competition products at regular intervals and upload to SFA app
• Gather competition insights such as new product launches, schemes, offers etc. and convert the same to ASM
• Daily performance review of ISR
• Visit key outlets with the ISR, coach and guide them
• Update daily activities as per DRCP into the SFA app
• Provide reports based on requirements

Job description

INDIVIDUAL CONTRIBUTOR - TRADE

1. Sales & Order Management (RBAs & Retailers)

• - Regular outlet visits as per DRCP norms
• - Collect primary orders (RBAs) and secondary orders (Retailers: Elite Plus, Elite, Premium) from outlets
• - Drive revenue targets across categories for the retailers, RBAs and DBAs
• - Communicate latest schemes to outlets
• - Focus on promoting sales of focus products and ensure range selling
• - Drive collection from primary channels (RBAs)

2. Sales & Order Management (DBAs)

• - Regular outlet visits as per DRCP norms
• - Collect primary orders from DBAs
• - Responsible for overall Secondary sales of the Territory
• - Ensure DBA health - inventory, delivery issues, pending order, retailer order services, Bandhan usage
• - Ensure timely collections from DBAs as per credit policy
• - Focus on promoting sales of focus products and ensure range selling

3. Channel Expansion & Management

• - Identify and onboard high-potential outlets
• - Map newly added retailers to relevant DBA
• - Drive share gain at identified competition outlets
• - Manage and grow primary & secondary channel partners

4. In-shop Execution

• - Conduct promotional activities - in-shop meets, retailer meets and other channel level branding (POSM & branding)
• - Conduct in-shop selling activities for top tile outlets (RBAs, Elite+, Elite, Premium) & potential outlets - 1 hour per retailer per quarter

5. Lead generation & Prospecting

• - Input and prospect potential leads (sites, contractors, AIDs) provided by the channel into LMS
• - Follow up internally with MDE/TPE & revert back with the status to channel

6. Market Intelligence & Competition Tracking

• - Gather market operating price of own and competition products at regular intervals and upload to SFA app
• - Gather competition insights such as new product launches, schemes, offers etc. and convert the same to ASM

7. ISR Management

• - Daily performance review of ISR
• - Visit key outlets with the ISR, coach and guide them

8. Reporting and Documentation

• - Update daily activities as per DRCP into the SFA app
• - Provide reports based on requirements