Individual Contributor - Trade - Medak

Myk Laticrete; Medak; On-site; INR 350,000 - 520,000; Full time

Job summary

Myk Laticrete is seeking an Individual Contributor for Trade in India. The role focuses on sales and order management across RBAs, DBAs, and retailers, driving revenue targets and channel expansion while ensuring in-shop execution and timely collections.

The position involves field visits, lead generation, market intelligence, and daily reporting. It requires strong coordination with distributors, and the ability to promote focus products and manage retailer relationships.

Qualifications

• Regular outlet visits as per DRCP norms.
• Collect primary orders from RBAs, DBAs and retailers.
• Drive revenue targets across categories for retailers, RBAs and DBAs.
• Promote sales of focus products and ensure range selling.
• Drive collections from primary channels (RBAs).
• Identify and onboard high-potential outlets.
• Map newly added retailers to relevant DBA.
• Gather market operating price of own and competition products.

Responsibilities

• Conduct promotional activities - in-shop meets, retailer meets and branding.
• Conduct in-shop selling activities for top outlets & potential outlets - 1 hour per retailer per quarter.
• Input and prospect potential leads (sites, contractors, AIDs) into LMS.
• Follow up internally with MDE/TPE & revert back with status to channel.
• Update daily activities as per DRCP into the SFA app.
• Provide reports based on requirements.

Skills

Sales

Order Management

Channel Management

In-shop Execution

Lead generation

Market Intelligence

ISR Management

Reporting

Tools

LMS

SFA app

DRCP

Job description

INDIVIDUAL CONTRIBUTOR TRADE

1. Sales & Order Management (RBAs & Retailers)

• Regular outlet visits as per DRCP norms
• Collect primary orders (RBAs) and secondary orders (Retailers: Elite Plus, Elite, Premium) from outlets
• Drive revenue targets across categories for the retailers, RBAs and DBAs
• Communicate latest schemes to outlets
• Focus on promoting sales of focus products and ensure range selling
• Drive collection from primary channels (RBAs)

2. Sales & Order Management (DBAs)

• Regular outlet visits as per DRCP norms
• Collect primary orders from DBAs
• Responsible for overall Secondary sales of the Territory
• Ensure DBA health - inventory, delivery issues, pending order, retailer order services, Bandhan usage
• Ensure timely collections from DBAs as per credit policy
• Focus on promoting sales of focus products and ensure range selling

3. Channel Expansion & Management

• Identify and onboard high-potential outlets
• Map newly added retailers to relevant DBA
• Drive share gain at identified competition outlets
• Manage and grow primary & secondary channel partners

4. In-shop Execution

• Conduct promotional activities - in-shop meets, retailer meets and other channel level branding (POSM & branding)
• Conduct in-shop selling activities for top tile outlets (RBAs, Elite+, Elite, Premium) & potential outlets - 1 hour per retailer per quarter

5. Lead generation & Prospecting

• Input and prospect potential leads (sites, contractors, AIDs) provided by the channel into LMS
• Follow up internally with MDE/TPE & revert back with the status to channel

6. Market Intelligence & Competition Tracking

• Gather market operating price of own and competition products at regular intervals and upload to SFA app
• Gather competition insights such as new product launches, schemes, offers etc. and convert the same to ASM

7. ISR Management

• Daily performance review of ISR
• Visit key outlets with the ISR, coach and guide them

8. Reporting and Documentation

• Update daily activities as per DRCP into the SFA app
• Provide reports based on requirements