Imperia RM-VRM

HDFC Bank Limited; Delhi; On-site; INR 800,000 - 1,200,000; Full time

Job summary

HDFC Bank Limited is seeking an Imperia Relationship Manager for Virtual Relationship Banking in Delhi. The role focuses on engaging a portfolio of customers, promoting digital banking, and deepening relationships through cross-selling while meeting regulatory and internal audit standards.

You will drive sales across segments, monitor account movements, and ensure high-quality customer interactions, with responsibility for CRM updates and timely reporting to management.

Qualifications

• Graduate degree required.
• Strong customer engagement and relationship management skills.
• Experience in digital banking and cross-selling is a plus.

Responsibilities

• Engage with 500-600 portfolio customers as per contact policy.
• Promote digital banking services for superior customer experience.
• Deepen relationships by cross-selling products like Demat, Bill Pay, and Advisory.
• Monitor large account movements and ensure customer retention.
• Meet portfolio objectives and cross-sell products based on profiling.
• Drive sales across TPP, Assets, and Cards segments.
• Track FD maturity and CASA balance movements to prevent outflows.
• Generate income at the customer level.
• Achieve defined quality benchmarks.
• Accurately capture call interactions and customer profiling.
• Follow all systems and processes as per audit guidelines.
• Ensure timely and accurate submission of financial transactions.
• Update customer interactions in CRM systems.
• Submit customer base reviews and reports as requested by senior management.

Skills

Customer engagement

Sales acumen

Communication

Digital banking promotion

Relationship management

Education

Graduate

Job description

Job Title

Imperia Relationship Manager - Virtual Relationship Banking

Business Unit

Virtual Relationship Banking

Reporting To

Virtual Relationship Banking Head

Job Function and Role Type

Sales, Individual Role

Version No

2.0

Job Purpose

Engage regularly with Imperia customers to provide a consistent and superior digital experience. Meet scorecard targets and portfolio benchmarks while adhering to regulatory requirements.

Key Responsibilities

Customer Engagement

Engage with 500-600 portfolio customers as per contact policy.

Promote digital banking services for superior customer experience.

Deepen relationships by cross-selling products like Demat, Bill Pay, and Advisory.

Monitor large account movements and ensure customer retention.

Achievement of Portfolio Parameters

Meet portfolio objectives and cross-sell products based on profiling.

Drive sales across TPP, Assets, and Cards segments.

Track FD maturity and CASA balance movements to prevent outflows.

Generate income at the customer level.

Interaction Quality

Achieve defined quality benchmarks.

Accurately capture call interactions and customer profiling.

Audit and Service Quality

Follow all systems and processes as per audit guidelines.

Ensure timely and accurate submission of financial transactions.

Update customer interactions in CRM systems.

MIS - Reporting

Submit customer base reviews and reports as requested by senior management.

Education:

Graduate.

Certifications:

None specified.

Key Competencies

Customer engagement, sales acumen, communication, digital banking promotion, relationship management.

Major Stakeholders

Customers, Virtual Relationship Banking Head, Unit Head, Region Head, Sales Managers.