Imperia RM-VRM

HDFC Bank Limited; Dadri; Remote; INR 600,000 - 900,000; Full time

Job summary

HDFC Bank Limited is hiring for an Imperia Relationship Manager - Virtual Relationship Banking. You will engage with 500-600 portfolio customers, promoting digital banking and ensuring a superior customer experience.

You will deepen relationships by cross-selling Demat, Bill Pay, and Advisory services, monitor large account movements, and drive sales across TPP, Assets, and Cards while maintaining compliant, quality CRM records.

Qualifications

• Graduate with knowledge of banking products and customer service basics.
• Strong communication and relationship-building skills are required.
• Experience in sales or cross-selling within a banking context is a plus.

Responsibilities

• Engage with 500-600 portfolio customers as per contact policy.
• Promote digital banking services for superior customer experience.
• Cross-sell products like Demat, Bill Pay, and Advisory.
• Monitor large account movements and ensure customer retention.
• Drive sales across TPP, Assets, and Cards segments.
• Track FD maturity and CASA balance movements to prevent outflows.
• Generate income at the customer level.

Skills

Customer engagement

Sales acumen

Communication

Digital banking promotion

Relationship management

Education

Graduate

Job description

Job Title

Imperia Relationship Manager - Virtual Relationship Banking

Business Unit

Virtual Relationship Banking

Reporting To

Virtual Relationship Banking Head

Job Function and Role Type

Sales, Individual Role

Version No

2.0

Job Purpose

Engage regularly with Imperia customers to provide a consistent and superior digital experience. Meet scorecard targets and portfolio benchmarks while adhering to regulatory requirements.

Key Responsibilities

Customer Engagement

Engage with 500-600 portfolio customers as per contact policy.

Promote digital banking services for superior customer experience.

Deepen relationships by cross-selling products like Demat, Bill Pay, and Advisory.

Monitor large account movements and ensure customer retention.

Achievement of Portfolio Parameters

Meet portfolio objectives and cross-sell products based on profiling.

Drive sales across TPP, Assets, and Cards segments.

Track FD maturity and CASA balance movements to prevent outflows.

Generate income at the customer level.

Interaction Quality

Achieve defined quality benchmarks.

Accurately capture call interactions and customer profiling.

Audit and Service Quality

Follow all systems and processes as per audit guidelines.

Ensure timely and accurate submission of financial transactions.

Update customer interactions in CRM systems.

MIS - Reporting

Submit customer base reviews and reports as requested by senior management.

Education:

Graduate.

Certifications:

None specified.

Key Competencies

Customer engagement, sales acumen, communication, digital banking promotion, relationship management.

Major Stakeholders

Customers, Virtual Relationship Banking Head, Unit Head, Region Head, Sales Managers.