Human Resource Business Partner

Sorta Famous; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Sorta Famous is a growing PR, brand communications, and marketing agency based in Mumbai. It seeks an experienced HR Manager to independently lead the entire HR function, establishing a structured, accountable, and high-performing team from its Mumbai office.

The role covers talent acquisition, HR operations, performance management, employee relations, policy compliance, and founder coordination, with strong emphasis on end-to-end processes and scalable people practices.

Qualifications

• Experience in HR management within a PR/advertising/digital marketing or communications agency.
• Strong knowledge of Indian labour laws, payroll, and POSH.
• Proven ability to manage recruitment and HR operations end-to-end.
• Excellent communication and problem-solving skills.

Responsibilities

• Manage end-to-end recruitment lifecycle across functions (PR, social, digital, BD, creative, admin).
• Oversee day-to-day HR operations: records, payroll, onboarding, exits.
• Develop KRAs/KPIs; conduct performance reviews and improvement plans.
• Lead employee relations, engagement initiatives, and retention efforts.
• Draft/update HR policies; ensure compliance with labour laws and POSH.
• Collaborate with Founder on workforce planning and HR reporting.

Skills

End-to-end recruitment

HR operations management

Employee relations & performance

POSH compliance

MS Office proficiency

Recruitment portals management (Naukri

Tools

HRMS platforms

Naukri

LinkedIn

Indeed

MS Excel

MS Word

Job description

Hiring: HR Manager

Company: Sorta Famous
Location: Mumbai (On-site)
Employment Type: Full-time
Department: Human Resources
Reporting To: Founder & Creative Director

About Sorta Famous

Sorta Famous is a growing PR, brand communications, and marketing agency based in Mumbai. We work with ambitious brands and businesses to build meaningful visibility, strengthen their positioning, and create lasting impact.

We are looking for a proactive, experienced, and highly organised HR Manager who can independently manage the entire HR function while helping us build a structured, accountable, and high-performing team.

Key Responsibilities

1. Talent Acquisition & Recruitment

• Manage the complete recruitment lifecycle, from sourcing and screening to interviews, negotiations, offer rollouts, and onboarding.
• Recruit across PR, social media, digital marketing, business development, creative, and administrative functions.
• Manage recruitment platforms including Naukri, LinkedIn, Indeed, and other relevant portals.
• Maintain recruitment trackers and ensure timely closure of open positions.
• Conduct background verification and reference checks.
• Develop talent pipelines for current and future hiring requirements.

2. HR Operations & Administration

• Independently manage day-to-day HR operations.
• Maintain employee records, contracts, documentation, and HR databases.
• Monitor attendance, punctuality, leave management, and employee discipline.
• Coordinate monthly payroll, salary calculations, deductions, and full-and-final settlements.
• Oversee employee onboarding, probation reviews, confirmations, resignations, and exits.
• Ensure company assets and access credentials are appropriately managed during employee transitions.

3. Performance Management & Accountability

• Develop and implement KRAs and KPIs across departments.
• Conduct structured performance reviews and probation evaluations.
• Identify performance gaps and implement improvement plans.
• Work closely with department heads to ensure employee accountability and productivity.
• Maintain performance documentation and provide regular updates to management.

4. Employee Relations & Engagement

• Act as the primary point of contact for employee concerns and grievances.
• Resolve workplace conflicts professionally and confidentially.
• Promote a positive, respectful, and performance-driven work culture.
• Conduct employee engagement initiatives and feedback sessions.
• Support employee retention and organisational development.

5. HR Policies & Statutory Compliance

• Draft, review, implement, and update HR policies and employee handbooks.
• Ensure compliance with applicable Indian labour laws and statutory requirements.
• Oversee implementation of POSH policies and related workplace compliance procedures.
• Manage attendance, leave, disciplinary, confidentiality, and code-of-conduct policies.
• Maintain accurate HR documentation and compliance records.

6. HR Reporting & Founder Coordination

• Work directly with the Founder on workforce planning and people-management decisions.
• Provide regular updates on recruitment, attendance, employee performance, and HR operations.
• Maintain accurate HR dashboards, trackers, and reports.
• Identify operational challenges and recommend practical solutions.
• Take complete ownership of HR deliverables with minimal supervision.

Candidate Requirements

• Relevant experience in HR management, preferably within a PR, advertising, digital marketing, or communications agency.
• Strong experience in end-to-end recruitment and HR operations.
• Thorough understanding of Indian labour laws, payroll processes, statutory compliance, and POSH requirements.
• Proven ability to manage employee relations, performance management, and disciplinary processes.
• Proficiency in MS Office, Excel, HRMS platforms, and recruitment portals.
• Excellent communication, interpersonal, negotiation, and problem-solving skills.
• High levels of professionalism, confidentiality, accountability, and integrity.
• Ability to work independently in a fast-paced, growing organisation.
• Must be based in Mumbai and comfortable working from the office.
• Candidates available to join immediately or at short notice will be preferred.

What We’re Looking For

We are looking for someone who goes beyond traditional HR administration. The ideal candidate should be capable of building processes, managing people effectively, driving accountability, and supporting the organisation's growth.

This role requires strong ownership, sound judgment, proactive problem-solving, and the ability to independently manage the HR function.