Hiring Head Marketing Industrial Automation - Coimbatore

WOW Softech; Coimbatore District; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

WOW Softech in Coimbatore seeks Head Marketing with 15+ years in Industrial Automation to lead PAN India strategy, market research, and customer engagements.

You will partner with Sales, Product Management and Engineering to drive B2B/OEM campaigns, manage partners, and steer budgets and KPIs to maximize ROI.

Qualifications

• 15+ years of relevant experience in Industrial Automation, Factory Automation, Electrical & Electronics, Pneumatics, Motion Control, Robotics or Engineering Products.
• BE/BTech in Mechanical, Mechatronics, Instrumentation, Industrial Engineering or related discipline.
• MBA/PGDM in Marketing preferred.

Responsibilities

• Develop and execute PAN India marketing strategy aligned with business objectives.
• Drive market research, competitor intelligence and market opportunity identification.
• Lead product marketing, market development and customer engagement initiatives.
• Plan and execute exhibitions, trade shows, customer meets and marketing campaigns.
• Work closely with Sales, Product Management, Engineering and Business teams.
• Develop and execute B2B/OEM marketing strategies.
• Manage and strengthen relationships with dealers, distributors and channel partners.
• Drive lead generation, brand visibility and marketing effectiveness.
• Monitor marketing KPIs, budgets and ROI.
• Lead and develop the marketing team across functions and regions.

Skills

Pan-India marketing

Market research

Lead generation

Brand management

Team leadership

Cross-functional collaboration

Education

BE/BTech in Mechanical/Mechatronics/Instrumentation/Industrial Engineering

MBA/PGDM in Marketing (preferred)

Job description

Job Title: Head Marketing

Industry: Industrial Automation / Engineering Products
Experience: 15+ Years
Location: Coimbatore

Key Responsibilities

• Develop and execute PAN India marketing strategy aligned with business objectives.
• Drive market research, competitor intelligence and market opportunity identification.
• Lead product marketing, market development and customer engagement initiatives.
• Plan and execute exhibitions, trade shows, customer meets and marketing campaigns.
• Work closely with Sales, Product Management, Engineering and Business teams.
• Develop and execute B2B/OEM marketing strategies.
• Manage and strengthen relationships with dealers, distributors and channel partners.
• Drive lead generation, brand visibility and marketing effectiveness.
• Monitor marketing KPIs, budgets and ROI.
• Lead and develop the marketing team across functions and regions.

Candidate Profile

• 15+ years of relevant experience in Industrial Automation, Factory Automation, Electrical & Electronics, Pneumatics, Motion Control, Robotics, Drives or Engineering Products.
• B.E./B.Tech in Mechanical, Mechatronics, Instrumentation, Industrial Engineering or related discipline.
• MBA/PGDM in Marketing preferred.