Hiring: Marketing Manager | Industrial Automation | Coimbatore

WOW Softech; Coimbatore District; On-site; INR 4,500,000 - 6,500,000; Full time

Job summary

WOW Softech in Coimbatore seeks a Head Marketing to lead the company’s marketing strategy across PAN India, driving market research, product marketing and customer engagement initiatives. This senior role requires overseeing a team and collaborating with Sales, Product Management, Engineering and Business units.

The ideal candidate will have 15+ years in Industrial Automation or related fields, a B.Tech, and MBA/PGDM in Marketing preferred.

Qualifications

• 15+ years of experience in Industrial Automation, Factory Automation, Electrical & Electronics, Pneumatics, Motion Control, Robotics or related engineering products.
• B.Tech in Mechanical, Mechatronics, Instrumentation, Industrial Engineering or related discipline.
• MBA/PGDM in Marketing preferred.

Responsibilities

• Develop and execute PAN India marketing strategy aligned with business objectives.
• Drive market research, competitor intelligence and market opportunity identification.
• Lead product marketing, market development and customer engagement initiatives.
• Plan and execute exhibitions, trade shows, customer meets and marketing campaigns.
• Work closely with Sales, Product Management, Engineering and Business teams.
• Develop and execute B2B/OEM marketing strategies.
• Manage and strengthen relationships with dealers, distributors and channel partners.
• Drive lead generation, brand visibility and marketing effectiveness.
• Monitor marketing KPIs, budgets and ROI.
• Lead and develop the marketing team across functions and regions.

Job description

Job Title: Head Marketing

Industry: Industrial Automation / Engineering Products
Experience: 15+ Years
Location: Coimbatore

Key Responsibilities

• Develop and execute PAN India marketing strategy aligned with business objectives.
• Drive market research, competitor intelligence and market opportunity identification.
• Lead product marketing, market development and customer engagement initiatives.
• Plan and execute exhibitions, trade shows, customer meets and marketing campaigns.
• Work closely with Sales, Product Management, Engineering and Business teams.
• Develop and execute B2B/OEM marketing strategies.
• Manage and strengthen relationships with dealers, distributors and channel partners.
• Drive lead generation, brand visibility and marketing effectiveness.
• Monitor marketing KPIs, budgets and ROI.
• Lead and develop the marketing team across functions and regions.

Candidate Profile

• 15+ years of relevant experience in Industrial Automation, Factory Automation, Electrical & Electronics, Pneumatics, Motion Control, Robotics, Drives or Engineering Products.
• B.Tech in Mechanical, Mechatronics, Instrumentation, Industrial Engineering or related discipline.
• MBA/PGDM in Marketing preferred.