Hiring For Lead Generation - SAAS Products

Vinove Software; Dadri; On-site; INR 350,000 - 550,000; Full time

Job summary

Vinove Software is seeking an Associate SDR to drive lead generation and set product demonstrations in the US and international markets. You will identify prospects, engage with decision-makers, and qualify leads for the sales team.

The role emphasizes outbound prospecting, CRM-driven lead management, and collaboration with cross-functional teams to improve conversions. A 6-month to 2-year background in SaaS or related fields is preferred.

Qualifications

• 6 months to 2 years of experience in SaaS, product sales or international B2B lead generation.
• Exposure to outbound prospecting, lead generation and customer engagement for US or international markets.
• Excellent verbal and written English communication skills.
• Familiarity with CRM tools such as HubSpot, Salesforce, Zoho CRM, Apollo.io, LinkedIn Sales Navigator.

Responsibilities

• Generate qualified leads via cold calling, cold emailing and LinkedIn outreach.
• Qualify leads and schedule product demonstrations for the sales team.
• Identify decision-makers and communicate the value of SaaS/product offerings.
• Maintain lead information in the CRM and conduct basic market research.
• Collaborate with Sales, Marketing and Customer Success to improve lead quality and conversions.
• Meet monthly lead generation and meeting booking targets.

Skills

SaaS Sales

Product Sales

International Lead Gen

B2B Sales Development

English Communication

Tools

HubSpot

Salesforce

Zoho CRM

Apollo.io

LinkedIn Sales Navigator

Job description

Job Role:Associate Sales Development Representative (SDR) SaaS/Product Sales

Location: Noida (Work from Office)

Experience: 6 Months - 2 Years

About the Role

We are looking for a highly motivated and enthusiastic Associate Sales Development Representative (SDR) with 6 months to 2 years of experience in SaaS, product sales, or international B2B lead generation. The ideal candidate should be eager to build a career in global sales and have exposure to outbound prospecting, lead generation, and customer engagement, primarily for the US market.

As an Associate SDR, you will be responsible for identifying potential customers, initiating conversations, qualifying leads, and scheduling product demonstrations for the sales team while promoting our SaaS and product offerings.

Key Responsibilities

Generate qualified leads through:

• Cold calling
• Cold emailing
• LinkedIn outreach
• Prospect follow-ups
• Identify and connect with decision-makers, founders, managers, and business stakeholders.
• Understand customer challenges and communicate the value of our SaaS/product solutions.
• Schedule meetings and product demos for the sales team.
• Execute outbound prospecting campaigns targeting the US and international markets.
• Maintain and update lead information in CRM systems.
• Conduct basic market research to identify new business opportunities.
• Follow up with prospects and nurture leads through the sales funnel.
• Collaborate with Sales, Marketing, and Customer Success teams to improve lead quality and conversions.
• Achieve monthly lead generation and meeting booking targets.

Required Skills & Qualifications

6 Months - 2 Years of experience in:

• SaaS Sales
• Product Sales
• International Lead Generation
• B2B Sales Development

Exposure to selling software products, SaaS platforms, or subscription-based solutions is preferred.

Basic understanding of SaaS business models and customer lifecycle.

Experience working with US or international prospects is an advantage.

Excellent verbal and written English communication skills.

Good cold calling, email outreach, and interpersonal skills.

Familiarity with sales and CRM tools such as:

• HubSpot
• Salesforce
• Zoho CRM
• Apollo.io
• LinkedIn Sales Navigator

Ability to quickly understand product offerings and communicate their business value.

Strong learning attitude, problem-solving skills, and willingness to work in a target-driven environment.

Preferred Qualifications

Experience in IT Services, SaaS products, AI solutions, HRTech, Productivity Tools, or Workforce Management solutions.

Exposure to outbound sales campaigns and lead nurturing.

Basic understanding of SaaS metrics such as MRR, ARR, churn, and customer acquisition.

Experience working with outbound automation tools is a plus.

Key Performance Indicators (KPIs)

• Qualified leads generated
• Meetings/demo bookings
• Lead-to-opportunity conversion
• Sales pipeline contribution
• Outreach response and engagement rates
• Monthly and quarterly target achievement