[Internal Hiring]: Product- Sales Development Representative- SAAS

Keka Inc.; Dadri; On-site; INR 420,000 - 650,000; Full time

Job summary

Keka Inc. is seeking an Associate Sales Development Representative (SDR) in Noida to drive international lead generation for SaaS offerings. You will identify prospects, initiate conversations, qualify leads, and schedule product demonstrations for the sales team, focusing on the US market.

The role involves outbound prospecting, collaboration with cross-functional teams, and meeting monthly lead and meeting targets in a target-driven environment.

Qualifications

• Experience in international lead generation for SaaS products.
• Exposure to outbound prospecting and lead generation for US markets.
• Strong English communication and ability to engage stakeholders.

Responsibilities

• Identify potential customers and initiate conversations.
• Qualify leads and schedule product demonstrations for the sales team.
• Execute outbound campaigns targeting US and international markets.
• Maintain and update lead data in CRM systems.
• Collaborate with Sales, Marketing and Customer Success teams to improve conversions.
• Achieve monthly lead generation and meeting booking targets.

Skills

International Lead Gen

SaaS sales

US prospects

Cold outreach

CRM tools

Tools

HubSpot

Apollo.io

Job description

1-2 Years

Noida

Full-Time

Location: Noida (Work from Office)

Experience: 1-2 Years

About the Role

We are looking for a highly motivated and enthusiastic Associate Sales Development Representative (SDR) with 6 months to 2 years of experience in SaaS, product sales, or international B2B lead generation. The ideal candidate should be eager to build a career in global sales and have exposure to outbound prospecting, lead generation, and customer engagement, primarily for the US market.

As an Associate SDR, you will be responsible for identifying potential customers, initiating conversations, qualifying leads, and scheduling product demonstrations for the sales team while promoting our SaaS and product offerings.

Key Responsibilities

• Generate qualified leads through:
• Cold calling
• Cold emailing
• Prospect follow-ups
• Identify and connect with decision-makers, founders, managers, and business stakeholders.
• Understand customer challenges and communicate the value of our SaaS/product solutions.
• Schedule meetings and product demos for the sales team.
• Execute outbound prospecting campaigns targeting the US and international markets.
• Maintain and update lead information in CRM systems.
• Conduct basic market research to identify new business opportunities.
• Follow up with prospects and nurture leads through the sales funnel.
• Collaborate with Sales, Marketing, and Customer Success teams to improve lead quality and conversions.
• Achieve monthly lead generation and meeting booking targets.

Required Skills & Qualifications

• International Lead Generation
• Exposure to selling software products, SaaS platforms, or subscription-based solutions is preferred.
• Basic understanding of SaaS business models and customer lifecycle.
• Experience working with US or international prospects is an advantage.
• Excellent verbal and written English communication skills.
• Good cold calling, email outreach, and interpersonal skills.
• Familiarity with sales and CRM tools such as:
• HubSpot
• Apollo.io
• Ability to quickly understand product offerings and communicate their business value.
• Strong learning attitude, problem-solving skills, and willingness to work in a target-driven environment.

Preferred Qualifications

• Experience in IT Services, SaaS products, AI solutions, HRTech, Productivity Tools, or Workforce Management solutions.
• Exposure to outbound sales campaigns and lead nurturing.
• Basic understanding of SaaS metrics such as MRR, ARR, churn, and customer acquisition.
• Experience working with outbound automation tools is a plus.

Key Performance Indicators (KPIs)

• Qualified leads generated
• Lead-to-opportunity conversion
• Outreach response and engagement rates
• Monthly and quarterly target achievement