Cluster Visual Merchandising - MP & CG

Puma; Indore District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Puma in Indore seeks a Cluster Visual Merchandising professional to elevate store aesthetics and brand presentation across MP & CG. You will lead VM upgrades, implement campaigns, and drive sales through compelling in-store experiences.

You will train store teams on VM standards, coordinate seasonal merchandise and manage reports to Head Office, ensuring consistent brand execution region-wide.

Qualifications

• 5+ years of visual merchandising experience.
• Degree in Fashion/Accessories/Textile Design or related field.
• Demonstrable visual design skills with a strong retail merchandising portfolio.
• Proficiency in MS Office and visual design tools (Photoshop/Illustrator).

Responsibilities

• Enhance store visuals by updating look and feel across Indore cluster.
• Maintain RESEC campaigns, zoning and key initiatives.
• Drive elevated shopping experience and store readiness through visits and audits.
• Foster VM training to guide store teams on brand guidelines and attractive environments.
• Share monthly beat plans for all store formats and support lighthouse stores.

Skills

Visual merchandising

Merchandising portfolio

Communication

Creativity

Analytical skills

Education

Bachelor/Master in Fashion

Tools

PowerPoint

Excel

Photoshop

Illustrator

Job description

Position Title: Cluster Visual Merchandising - MP & CG

Reports to: Senior Regional Visual Merchandiser (West and East)

Location: Indore

Position Summary:

• To ensure enhancement of visual representation of the store by continuously updating the look and feel of the store.
• Maintaining RESEC Campaigns, Zoning and Key initiative roll-out
• Elevated shopping experience and customer readiness of stores focus on store visits and audit
• Fostering VM creativity at stores - Focus on VM training to guide store team to understand brand guidelines and help create an attractive, engaging store environment. Enhancing brand image, improve customer experience and drive sales
• Responsible for sharing monthly beat plan covering all formats of stores
• Innovation and creativity for the lighthouse stores.

Key Objectives:

• Provide support to store teams to ensure brand and visual merchandising standards are understood and consistently upheld.
• Plan, order and coordinate for VM supplies for seasonal / monthly changes for the set of stores.
• Train Store Management and Support teams on merchandising standards, proper fixture utilization and techniques.
• Organizing and sending weekly/monthly reports to the Head Office and implementing feedback.
• Maintaining a vendor base for various branded supply elements for the region.
• Fostering VM creativity to front end through VM trainings, Competitions & Store Audits.
• Supporting Key initiatives roll outs by covering all store formats.

Key Performance Indicators:

• Net Sales
• Stock Cover
• Budget efficiency
• Constant upliftment of look & feel of stores.

Organizational relationships:

• Internal: Visual Merchandising Team, Sales Ops Team, Projects team and Merchandising Team
• External: Hangers Vendors, Mannequin Vendors and Print media vendors.

Eligibility Criteria And Functional Competencies Required:

• 5+ years of experience.
• Bachelors/Masters degree in Fashion Communication / Fashion /Accessories/ Textile Design.
• Work experience as a Visual Merchandiser including design/ execution.
• Demonstrable visual design skills with a strong retail merchandising portfolio.
• Proficiency in Microsoft presentation & excel, Photoshop, Illustrator and other visual design tools.
• Well versed with best practices of VM in Global industry.
• Excelling Photography skill.
• Creative and innovative thinker.
• Acing Number game- analyzing and tracking of the executions done.
• A proficient communicator.