Visual Merchandiser

The Souled Store; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

The Souled Store in Mumbai seeks a Visual Merchandising Designer to conceptualize and design impactful VM solutions that elevate the customer experience and reinforce brand identity across stores.

You will create innovative window displays, seasonal campaigns, and new VM concepts, ensuring timely execution and alignment with brand guidelines. Strong project management, design software proficiency, and collaboration skills are essential.

Qualifications

• Strong creative and conceptual thinking with an eye for aesthetics.
• Excellent knowledge of retail design, space planning, and VM principles.
• Ability to translate brand strategy into engaging customer experiences.
• Strong project management and execution capabilities.
• Effective stakeholder management and cross-functional collaboration.
• Ability to manage multiple projects and meet tight deadlines.
• Strong communication and presentation skills.
• Proficiency in design software such as Adobe Creative Suite, SketchUp, AutoCAD or similar tools.

Responsibilities

• Design compelling window displays and VM concepts aligned with brand identity and campaigns.
• Conceptualize and develop VM themes for product launches and festive campaigns.
• Create engaging in-store display solutions that drive engagement and sales.
• Develop detailed VM guidelines, layouts, and implementation manuals.
• Collaborate with Marketing, Buying, Retail Operations, and Store Teams for rollout.
• Manage end-to-end VM project execution within timelines.
• Visit stores to assess execution quality and VM standards.
• Stay updated on global retail trends and design innovations.
• Coordinate with vendors/production partners to ensure high-quality execution within budget.
• Monitor timelines and resolve implementation challenges to ensure launches.

Skills

Creative thinking

Retail design

Brand experience

Project management

Stakeholder management

Multi-project handling

Communication

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

SketchUp

AutoCAD

Job description

The Visual Merchandising Designer is responsible for conceptualizing and designing impactful visual merchandising solutions that enhance the customer experience and strengthen brand identity across retail stores. The role focuses on creating innovative window displays, seasonal and campaign launches, developing new VM concepts, and ensuring timely execution of designs across all stores.

Key Responsibilities

• Design compelling window displays and visual merchandising concepts that align with the brand's identity and seasonal campaigns.
• Conceptualize and develop creative VM themes for product launches, festive campaigns, and brand initiatives.
• Create innovative and engaging in-store display solutions that drive customer engagement and sales.
• Develop detailed VM guidelines, design layouts, and implementation manuals for store execution.
• Collaborate closely with Marketing, Buying, Retail Operations, and Store Teams to ensure seamless rollout of campaigns.
• Manage the end-to-end execution of VM projects, ensuring implementation is completed accurately and within agreed timelines.
• Conduct regular store visits to assess execution quality, maintain VM standards, and recommend improvements.
• Stay updated on global retail trends, materials, and design innovations to continuously introduce fresh ideas into the VM strategy.
• Coordinate with vendors and production partners to ensure high-quality execution within budget.
• Monitor project timelines and proactively resolve implementation challenges to ensure on-time launches.

Desired Skills & Competencies

• Strong creative and conceptual thinking with an eye for aesthetics and detail.
• Excellent knowledge of retail design, space planning, and visual merchandising principles.
• Ability to translate brand strategy into engaging customer experiences.
• Strong project management and execution capabilities.
• Effective stakeholder management and cross-functional collaboration skills.
• Ability to manage multiple projects and meet tight deadlines.
• Strong communication and presentation skills.
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), SketchUp, AutoCAD, or similar visualization tools.