Head _Performance Marketing

Xpheno Private Limited; Bengaluru; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Xpheno Private Limited in Bengaluru invites an experienced Head of Performance Marketing to own digital strategy, budgets, channel growth and team management across E-commerce, Quick Commerce and D2C. You will lead three channel marketers, drive paid media campaigns on Meta, Google and YouTube, and optimize ROAS, CAC and conversion metrics while collaborating with CRM, logistics and retail teams.

We seek 5–8 years in performance marketing, 2+ years leading teams, and hands-on experience with

Qualifications

• 5–8 years of experience in Performance Marketing/Digital Marketing.
• Minimum 2 years of team leadership experience.
• Hands-on experience with Meta Ads and Google Ads at scale.
• Experience with at least one E-commerce marketplace or Quick Commerce platform; exposure to both preferred.
• Strong analytical and numerical skills with a performance-driven approach.
• Experience in FMCG, Food, Grocery or D2C is preferred.
• Exposure to CRM/CDP tools is an added advantage.
• Kannada language skills will be an advantage.

Responsibilities

• Own performance marketing strategy, budgets, forecasts and ROI targets across digital channels.
• Lead and manage a team of 3 channel marketers covering E-commerce, Quick Commerce and D2C.
• Drive paid media campaigns across Meta, Google and YouTube.
• Manage performance across Amazon, Flipkart, Blinkit, Zepto, Instamart, Flipkart Minutes and other platforms.
• Own the company website as a revenue channel, including traffic, conversion, basket size and repeat purchases.
• Track and improve ROAS, CAC and contribution after marketing spend.
• Analyze attribution and campaign performance to identify genuinely incremental growth.
• Manage platform relationships and negotiate visibility and co-marketing opportunities.
• Work closely with CRM, logistics, supply, retail, brand and category teams.
• Build performance dashboards and provide actionable business reporting.
• Develop and mentor the performance marketing team.

Skills

Team leadership

Meta Ads

Google Ads

Performance Marketing

Analytics

E-commerce / D2C exposure

CRM/CDP exposure

Kannada language

Tools

Meta Ads

Google Ads

Job description

We are looking for a Head Performance Marketing to own digital performance marketing strategy, budgets, channel growth and team management. The role will lead three channel marketers across E-commerce, Quick Commerce and Direct-to-Consumer (D2C) channels.

Key Responsibilities

• Own performance marketing strategy, budgets, forecasts and ROI targets across digital channels.
• Lead and manage a team of 3 channel marketers covering E-commerce, Quick Commerce and D2C.
• Drive paid media campaigns across Meta, Google and YouTube.
• Manage performance across Amazon, Flipkart, Blinkit, Zepto, Instamart, Flipkart Minutes and other platforms.
• Own the company website as a revenue channel, including traffic, conversion, basket size and repeat purchases.
• Track and improve ROAS, CAC and contribution after marketing spend.
• Analyze attribution and campaign performance to identify genuinely incremental growth.
• Manage platform relationships and negotiate visibility and co-marketing opportunities.
• Work closely with CRM, logistics, supply, retail, brand and category teams.
• Build performance dashboards and provide actionable business reporting.
• Develop and mentor the performance marketing team.

Candidate Requirements

• 5-8 years of experience in Performance Marketing/Digital Marketing.
• Minimum 2 years of team leadership experience.
• Strong hands-on experience with Meta Ads and Google Ads at scale.
• Experience with at least one E-commerce marketplace or Quick Commerce platform; exposure to both is preferred.
• Strong analytical and numerical skills with a performance-driven approach.
• Experience in FMCG, Food, Grocery or D2C is preferred.
• Exposure to CRM/CDP tools is an added advantage.
• Kannada language skills will be an advantage.