Head of Digital Marketing

Humancapital; New Delhi; In loco; INR 4.000.000 - 7.000.000; Tempo pieno

Descrizione del lavoro

Humancapital is seeking a Head of Marketing to lead brand and growth for a fast-scaling D2C and platform-led venture. You will own the full marketing funnel—from shaping the brand to scaling user acquisition and retention across channels.

You will build a lean, high-performance team, set KPIs, and optimize budgets, with a strong emphasis on performance marketing and consumer insights. This is a high-impact leadership role with potential equity upside.

Competenze

• 6–12 years in marketing roles across D2C, consumer tech, or platform-led businesses.
• Hands-on expertise in Meta Ads, Google Ads, SEO, funnel optimization, and influencer programs.
• Strong creative and aesthetic sensibility; able to guide storytelling and design direction.
• Experience managing agency/vendor relationships and performance dashboards.
• Data-driven decision-maker with strong bias for execution and experimentation.

Mansioni

• Develop and lead end-to-end marketing strategy across paid, organic, brand, and influencer channels.
• Build and lead a lean, high-performance marketing team.
• Set KPIs, CAC targets, and monitor overall ROICampaign budgets and media planning.
• Drive acquisition and retention via Meta, Google, YouTube, and emerging platforms.
• Lead market research and user studies to refine positioning and audience segmentation.

Conoscenze

Digital Marketing

Adwords

Meta Ads

Funnel Management

Descrizione del lavoro

About the RoleWe are hiring a Head of Marketing to lead brand and growth strategy for a fast-scaling D2C and platform-led venture. This is a high-impact, full-stack marketing leadership role—ideal for someone who brings a blend of brand building, performance marketing, digital growth, and consumer insight.You’ll work closely with the founders to own the full marketing funnel—from shaping the brand identity to scaling user acquisition and retention across channels.Key ResponsibilitiesMarketing Strategy & LeadershipDevelop and lead end-to-end marketing strategy across paid, organic, brand, and influencer channelsBuild a lean, high-performance team aligned to growth and brand goalsSet and monitor KPIs, customer acquisition metrics, and overall marketing ROIBrand & ContentCraft and evolve a differentiated brand narrative across online and offline touchpointsOwn content strategy, design sensibility, and voice across digital, store, and product channelsEnsure consistency in tone, visuals, and communication across campaignsPerformance & Growth MarketingDrive acquisition and remarketing via Meta, Google, YouTube, and emerging platformsManage campaign budgets, CAC targets, attribution tracking, and media planningOptimize digital funnels (web, app, call center) to improve conversion and retentionInfluencer & PartnershipsBuild influencer, affiliate, and creator marketing programsManage outreach, content timelines, and performance benchmarks across partner campaignsConsumer IntelligenceLead market research and user studies to refine positioning and audience segmentationCollaborate with product and tech teams to enhance customer experience and reduce drop-offsRequired ProfileExperience: 6–12 years in marketing roles across D2C, consumer tech, or platform-led businessesProven experience in building and scaling both brand and performance marketing enginesHands-on expertise in Meta Ads, Google Ads, SEO, funnel optimization, and influencer programsStrong creative and aesthetic sensibility; able to guide storytelling and design directionExperience managing agency/vendor relationships and performance dashboardsData-driven decision-maker with strong bias for execution and experimentationPrior startup or 0-to-1 experience is strongly preferredWhy This Role is ExcitingFounding Charter: Lead the marketing vision of a category-defining brand from the ground upFull Ownership: Drive everything from brand strategy to user growth and creative partnershipsHigh Trajectory: Path to a CXO-level role with strong business and strategic exposureESOPs with Upside: Equity in a company positioned for long-term scale

Required Skills

Digital Marketing Adwords Meta Ads Funnel Management