Head of Marketing

AP Management Consultants; Chennai District; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

AP Management Consultants in Chennai seeks a Head of Marketing to lead the marketing function and drive revenue growth. You will own end‑to‑end strategy from brand building to demand generation, ensuring alignment with business goals and sales outcomes.

The role requires 10–15 years of B2B SaaS marketing experience, with strong leadership and a proven track record in performance marketing and inbound growth. Join a fast‑growing tech environment to shape GTM for CPaaS and cloud solutions.

Qualifications

• 10–15 years of marketing experience in SaaS/CPaaS/B2B tech.
• Proven track record of driving revenue growth through marketing.
• Strong understanding of performance marketing and inbound growth.
• Experience with marketing automation and CRM tools (HubSpot, Zoho, Salesforce).
• Excellent leadership, communication, and strategic thinking.

Responsibilities

• Own revenue and growth through the marketing strategy.
• Build a predictable inbound pipeline and align with sales.
• Plan multichannel demand gen campaigns and optimize ROI.
• Define brand positioning and consistent messaging across channels.
• Translate product capabilities into compelling GTM strategies.
• Drive content and digital strategy including SEO and CRO.
• Lead and mentor a high‑performance marketing team; track KPIs.

Skills

Marketing leadership

Revenue growth

Demand generation

Performance marketing

Strategic thinking

Tools

HubSpot

Zoho CRM

Salesforce

Job description

Role Overview

We are looking for a dynamic and strategic Head of Marketing to lead our marketing function and drive revenue growth. This role will own the end-to end marketing strategy from brand building to demand generation ensuring alignment with business goals and sales outcomes.

Key Responsibilities

1. Revenue & Growth Ownership

• Own and drive marketingdriven revenue targets
• Build a predictable inbound pipeline (MQL SQL Revenue)
• Align closely with sales to improve conversion rates and deal velocity

2. Demand Generation & Performance Marketing

• Plan and execute multichannel campaigns (Google Ads, LinkedIn, SEO, Email)
• Optimize CAC, CPL, and ROI across campaigns
• Build scalable inbound engines for consistent lead flow

3. Brand & Positioning

• Define and strengthen brand positioning in the market
• Ensure consistent messaging across website, campaigns, and sales collateral
• Establish thought leadership in the industry (CPaaS / Cloud Telephony / SaaS)

4. Product Marketing

• Translate product capabilities into strong value propositions
• Create compelling GTM strategies for new launches/features
• Enable sales with pitch decks, battle cards, and use cases

5. Content & Digital Strategy

• Drive highimpact content strategy (blogs, case studies, whitepapers)
• Improve organic visibility through SEO and authority building
• Manage website performance, CRO, and user journeys

6. Team Leadership & Execution

• Build, lead, and mentor a highperformance marketing team
• Manage agencies, freelancers, and internal stakeholders
• Set clear KPIs and track performance regularly

7. Data & Analytics

• Own marketing dashboards and reporting
• Track funnel metrics: Traffic Leads MQL SQL Revenue
• Use data to continuously optimize campaigns and strategy

Key Requirements

• 10-15 years of experience in marketing (preferably in SaaS / CPaaS / B2B Tech)
• Proven track record of driving revenue through marketing
• Strong understanding of performance marketing & inbound growth
• Experience in marketing automation, CRM tools (HubSpot, Zoho, Salesforce)
• Excellent leadership, communication, and strategic thinking skills

Preferred Qualifications

• Experience in cloud telephony / CPaaS / API products
• Prior experience working closely with sales teams in a high-growth environment
• Strong network in the startup / tech ecosystem KPIs / Success Metrics
• Marketing-sourced revenue
• Cost per lead (CPL) & Customer Acquisition Cost (CAC)
• MQL to SQL conversion rate
• Pipeline contribution
• Website traffic & conversion rates

Why Join Us

• Opportunity to build and scale the marketing function from the ground up
• High ownership with direct impact on revenue
• Fast-growing, innovation-driven environment