Head Of Field Sales

ESP Engineered; Gurugram District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

ESP Engineered in Gurugram is seeking a leader for their ground activation team. You will be responsible for building and managing a team of 400 to onboard 200,000 retailers onto the Agrim Retailer App within two years. The ideal candidate has 10-15 years of experience in sales force management and a strong grasp of customer acquisition cost discipline. This role plays a key part in scaling the agri-commerce network across India.

Qualifications

• 10 - 15 years experience in sales force management in relevant industries.
• Strong grasp of unit economics and experience in customer acquisition cost discipline.
• Proven track record of building large distributed teams.

Responsibilities

• Hire and manage a 400-member field activation team across India.
• Design and standardize sales and training processes.
• Drive performance systems to maximize productivity.

Skills

Sales force management

Data-driven sales operations

Vendor management

Job description

Agrim is India’s largest agri-input e-commerce platform, empowering lakhs of retailers across the country with better access, pricing, and service. We’re backed by marquee investors and are growing fast.

With 800+ employees and ambitious plans to grow 2x in the next two quarters, we are transforming how agriretailers buy and grow their business. Our culture is rooted in five values: Delivery Excellence, Ownership, Frugality, Simplicity, and Transparency.

Role Overview

We are building India’s largest agri-commerce network. You will lead the design, hiring, and management of a 400-member ground force tasked with onboarding retailers onto our platform (Agrim Retailer App). Your mandate is simple but demanding: Lead the ground force to onboard 200k agri-input retailers in 2 years while maintaining CAC discipline.

Why this role matters?

This role is the heartbeat of our growth engine. By leading India’s largest ground activation team, you'll ensure retailers across towns and villages join our platform quickly, compliantly, and at the right cost. Crack this, and we unlock the distribution backbone that transforms agri-commerce at scale.

Key Responsibilities

• Hire and manage a 400-member distributed field activation team across India
• Design and standardize sales and training processes
• Drive performance systems (dashboards, tracking, audits) to maximize productivity and control CAC
• Collaborate with Product and Marketing to ensure seamless onboarding experience
• Manage vendors, agencies, and local partners for hiring, logistics, and compliance

Success Metrics

• Monthly retailer onboardings run-rate
• Customer Acquisition Cost
• Quality of Retailer onboarding
• A field org structure that scales beyond 400 agents without chaos

Requirements

• 10 - 15 years experience in sales force management in industries Insurance, telecom, microfinance, or B2B marketplaces
• Strong grasp of unit economics and experience driving CAC discipline
• Hands-on with data-driven sales ops (MIS, dashboards, funnel metrics)
• Proven track record of building and scaling large distributed teams (300+) from scratch
• Experience with vendor management for field-force hiring

Why Join Us

• You will build the most ambitious ground acquisition engine in Indian agri-commerce
• This is not just an operations role - it's the growth engine that decides how fast we scale across Bharat