Head of Digital Marketing (D2C)

Adecco India; Gurugram District; Presencial; INR 900.000 - 1.800.000; Tempo integral

Resumo da vaga

Adecco India is seeking an experienced Head of Digital Marketing to lead the digital strategy for a fast-growing D2C health and wellness brand. This role focuses on performance marketing, customer acquisition, and revenue growth across Meta Ads, Google Ads, and other channels.

You will oversee SEO, CRM, retention marketing, and end-to-end customer journeys, drive website traffic and online sales, mentor the marketing team, and partner with e-commerce, creative, content, and product teams to

Qualificações

• 6-11 years of experience in digital marketing, preferably within D2C, e-commerce, FMCG, beauty, skincare, nutraceuticals or wellness brands.
• Strong hands-on experience in Meta Ads and Google Ads.
• Proven track record of scaling digital marketing campaigns and driving online revenue.
• Strong understanding of D2C business models and e-commerce platforms.
• Experience in SEO, CRM, marketing automation and retention marketing.
• Strong analytical skills with expertise in campaign performance tracking.
• Experience managing marketing budgets and leading teams.
• Excellent communication, strategic thinking and leadership skills.

Responsabilidades

• Develop and execute performance marketing strategies across Meta Ads, Google Ads and other digital platforms.
• Drive customer acquisition, revenue growth, ROAS and overall marketing ROI.
• Manage and optimise advertising budgets to achieve business targets.
• Identify opportunities to scale campaigns and improve conversion rates.
• Drive website traffic, conversions and online sales through digital marketing initiatives.
• Work closely with e-commerce and marketplace teams to improve overall business performance.
• Develop strategies for customer retention, repeat purchases and customer lifetime value.
• Optimise the customer journey across digital touchpoints.
• Build and execute integrated digital marketing strategies aligned with business objectives.
• Drive brand awareness, engagement and customer acquisition.
• Plan and execute campaigns for product launches, seasonal promotions and new product categories.
• Ensure consistent brand communication across digital platforms.
• Drive organic growth through SEO, content marketing and website optimisation.
• Develop CRM strategies through email marketing, WhatsApp marketing and automation.
• Implement customer retention and remarketing campaigns.
• Analyse customer behaviour and develop strategies to improve repeat purchases.
• Lead and manage the digital marketing team, agencies and external partners.
• Monitor campaign performance and prepare regular business reports.
• Track key metrics such as CAC, ROAS, CTR, conversion rates and revenue.
• Collaborate with creative, content, product and e-commerce teams.

Conhecimentos

Digital marketing

Meta Ads

Google Ads

D2C ecommerce

SEO

CRM marketing

Retention marketing

Analytics

Budget management

Leadership

Communication

Descrição da vaga

Designation: Head of Digital Marketing
Location: Gurgaon, Sector 62
Work Mode: Work From Office
Working Days: Monday to Friday
Experience: 6-12 Years

Job Type : Full Time

About the Role

We are looking for an experienced and result-oriented Head of Digital Marketing to lead the overall digital marketing strategy and drive online business growth for a fast-growing D2C brand in the health, wellness, nutraceutical and skincare space.

The ideal candidate should have strong expertise in performance marketing, customer acquisition, brand growth, digital strategy and revenue generation across multiple online channels.

Key Responsibilities

1. Performance Marketing & Growth

• Develop and execute performance marketing strategies across Meta Ads, Google Ads and other digital platforms.
• Drive customer acquisition, revenue growth, ROAS and overall marketing ROI.
• Manage and optimise advertising budgets to achieve business targets.
• Identify opportunities to scale campaigns and improve conversion rates.

2. D2C & E-commerce Growth

• Drive website traffic, conversions and online sales through digital marketing initiatives.
• Work closely with e-commerce and marketplace teams to improve overall business performance.
• Develop strategies for customer retention, repeat purchases and customer lifetime value.
• Optimise the customer journey across digital touchpoints.

3. Brand & Digital Strategy

• Build and execute integrated digital marketing strategies aligned with business objectives.
• Drive brand awareness, engagement and customer acquisition.
• Plan and execute campaigns for product launches, seasonal promotions and new product categories.
• Ensure consistent brand communication across digital platforms.

4. SEO, CRM & Retention Marketing

• Drive organic growth through SEO, content marketing and website optimisation.
• Develop CRM strategies through email marketing, WhatsApp marketing and automation.
• Implement customer retention and remarketing campaigns.
• Analyse customer behaviour and develop strategies to improve repeat purchases.

5. Team Management & Analytics

• Lead and manage the digital marketing team, agencies and external partners.
• Monitor campaign performance and prepare regular business reports.
• Track key metrics such as CAC, ROAS, CTR, conversion rates and revenue.
• Collaborate with creative, content, product and e-commerce teams.

Required Skills & Experience

• 6-11 years of experience in digital marketing, preferably within D2C, e-commerce, FMCG, beauty, skincare, nutraceuticals or wellness brands.
• Strong hands-on experience in Meta Ads and Google Ads.
• Proven track record of scaling digital marketing campaigns and driving online revenue.
• Strong understanding of D2C business models and e-commerce platforms.
• Experience in SEO, CRM, marketing automation and retention marketing.
• Strong analytical skills with expertise in campaign performance tracking.
• Experience managing marketing budgets and leading teams.
• Excellent communication, strategic thinking and leadership skills.

Preferred Industry Experience

• D2C
• Nutraceuticals
• Health & Wellness
• Skincare & Beauty
• FMCG
• Nutrition & Supplements