Digital Marketing Executive

Trendtree Llp; Delhi; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Trend Tree, a luxury skincare and personal care brand, is seeking a Creative Digital Marketing & Performance Marketing Executive to manage our digital presence, run paid campaigns, and drive brand awareness, website traffic, and online sales. You will plan and execute campaigns on Meta Ads and Google Ads, coordinate with designers and influencers, monitor GA4 and conversion tracking, and analyze performance to achieve ROI targets.

Qualifications

• 4-8 years of hands-on experience in digital and performance marketing.
• Experience with Meta Ads Manager and Google Ads.
• Knowledge of GA4, conversion tracking, and remarketing.
• Understanding of e-commerce marketing and customer acquisition.
• Strong analytical and communication skills.

Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness and online sales.
• Manage social media platforms, content calendars, campaigns, promotions, and product launches.
• Plan content calendars, campaigns, promotions, and product launches.

Skills

Digital marketing

Performance marketing

Analytics

Meta Ads Manager

Google Ads

GA4

E-commerce marketing

Budget management

Education

Bachelor's degree

Tools

Shopify

Google Analytics 4

Meta Ads Manager

Google Ads

Job description

Job Description: Digital Marketing Executive

Company: Trend Tree
Location: Pitampura, New Delhi
Job Type: Full-Time | On-Site
Experience: 4-8 Years
Salary: As per experience and skills
Working Days: Monday to Saturday
Working Hours: 10:00 AM 6:30 PM

About Trend Tree

Trend Tree is a luxury skincare and personal care brand focused on premium products, innovation, and modern beauty experiences. We are looking for a creative and result-oriented Digital Marketing & Performance Marketing Executive to manage our digital presence, run paid campaigns, and drive brand awareness, website traffic, and sales.

Key Responsibilities

1. Digital Marketing

• Develop and execute digital marketing strategies to increase brand awareness and online sales.
• Manage social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
• Plan content calendars, campaigns, promotions, and product launches.
• Coordinate with graphic designers, content creators, and influencers.
• Monitor social media trends, competitor activities, and market insights.
• Support SEO, website optimization, and email/WhatsApp marketing initiatives.

2. Performance Marketing

• Plan, launch, manage, and optimize paid advertising campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
• Manage campaign budgets, audience targeting, retargeting, and A/B testing.
• Track and improve key metrics such as ROAS, CPA, CPC, CTR, conversion rate, and CAC.
• Drive website traffic, lead generation where relevant, and e-commerce sales.
• Set up and monitor Meta Pixel, Google Analytics 4 (GA4), and conversion tracking.
• Analyze campaign performance and optimize campaigns to achieve sales and ROI targets.

3. Reporting & Analysis

• Prepare weekly and monthly digital marketing performance reports.
• Track campaign spending, revenue, conversions, and overall marketing performance.
• Analyze data and recommend strategies to improve campaign results.
• Research competitors, market trends, and new growth opportunities.

Required Skills

• 4-8 years of hands-on experience in digital and performance marketing.
• Practical experience with Meta Ads Manager and Google Ads.
• Knowledge of Google Analytics 4, conversion tracking, and remarketing.
• Understanding of e-commerce marketing and customer acquisition.
• Strong analytical, communication, and problem-solving skills.
• Ability to manage budgets and achieve measurable marketing results.
• Experience in skincare, beauty, cosmetics, or D2C brands will be an advantage.

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience with Shopify or other e-commerce platforms is preferred.
• Familiarity with influencer marketing, email marketing, and marketing automation.