Head/Manager – Marketing, PR & Communications

Alpha Group; Tiruchirappalli; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Alpha Group of Instituitions in Chennai seeks a Head of Marketing, PR & Communications to lead the integrated admissions and branding strategy across its schools and colleges. The role requires creative, data-driven leadership to strengthen the group’s reputation and drive enrollment.

You will partner with campus heads and senior leadership to align campaigns, events, and campaigns across digital and offline channels, while managing budgets and delivering measurable outcomes.

Qualifications

• Master’s degree in Marketing, Communications, or related field.
• 5+ years of experience in integrated marketing, brand or admissions management.
• Strong verbal and written communication skills.
• Proven ability to lead teams, manage budgets, and deliver measurable outcomes.

Responsibilities

• Develop and execute a cohesive marketing and communications strategy across all schools and colleges under the group.
• Create and manage the annual marketing calendar, integrating brand campaigns, PR initiatives, and admissions timelines.
• Partner with leadership teams to conceptualize events and campaigns that enhance student engagement and institutional reputation.
• Ideate and execute large-scale events with influencers, dignitaries, and partners.
• Manage PR activities—coverage, media relationships, content generation, and brand storytelling.
• Oversee admissions funnel from enquiry to enrollment and ensure CRM reporting.

Skills

Leadership

Budget management

Data-driven

Strategic thinking

Communication

Education

Master’s degree in Marketing/Communications

Job description

Alpha Group of Instituitions | Full time

Head/Manager – Marketing, PR & Communications

Chennai City Corporation, India | Posted on 10/27/2025

JobTitle: Head –Marketing, PR & Communications
Reports To:Joint Director
Location:Chennai

RoleOverview

The Headof Marketing, PR & Communications will lead the integrated marketing andadmissions strategy for our group of schools and colleges. This role requiressomeone who is both creative and data-driven — capable of ideating high-impactinitiatives that strengthen our brand, drive admissions, and create memorableexperiences for students, parents, and the community. The individual will workclosely with campus heads, admissions teams, and senior leadership to ensurestrategic alignment and seamless execution across all touchpoints.

KeyResponsibilities

StrategicLeadership

• Develop and execute a cohesivemarketing and communications strategy across all schools and collegesunder the group.
  
• Create and manage the annualmarketing calendar, integrating brand campaigns, PR initiatives, andadmissions timelines.
  
• Partner with leadership teamsto conceptualize events and campaigns that enhance student engagement,community visibility, and institutional reputation.
  

Events,PR & Brand Building

• Ideate and execute large-scaleevents that showcase student excellence and holistic development.
  
• Identify and coordinate with influencers,dignitaries, and partners to elevate event impact and visibility.
  
• Manage PR activities — presscoverage, media relationships, content generation, and brand storytelling.
  
• Develop consistent brand voiceand key messaging across digital, print, and offline channels.
  

AdmissionsMarketing & Experience

• Oversee the completeadmissions funnel — from enquiry to enrollment — ensuring a seamlessparent and student experience.
  
• Supervise the admissionsoperations team including counsellors, telecallers, and digital supportstaff.
  
• Ensure accurate performancetracking and CRM reporting for enquiries, conversions, and engagementmetrics.
  
• Continuously improve theadmissions journey (online and offline) with strong focus onresponsiveness, customer experience, and personalization.
  

Digital& Offline Marketing

• Plan and manage all marketingcampaigns across Meta, Google, and other relevant digital channels.
  
• Measure campaign ROI, monitorlead quality, and optimize creative and channel mix accordingly.
  
• Manage outdoor advertising(hoardings, FM, print, and other offline channels) with clear objectivesand performance accountability.
  
• Work with vendors and agenciesto ensure timely, cost-effective campaign execution.
  
• Ensure all group and campuswebsites are updated, relevant, and optimized for engagement and leadconversion.
  
• Collaborate with college teamsto plan outreach activities with feeder schools and junior colleges.
  
• Identify and nurturepartnership opportunities with institutions and organizations for jointprograms, workshops, and student engagement activities.
  
• Design creative campaigns toattract students and build awareness for college programs.
  

Budgeting& Analytics

• Prepare, allocate, and monitorthe annual marketing and communications budget.
  
• Track ROI across all campaignsand initiatives, ensuring efficient use of resources.
  
• Present regular performancedashboards and strategic recommendations to leadership.
  

AdditionalAreas of Involvement

• Oversee design, branding, andcontent consistency across brochures, prospectuses, banners, and digitalassets.
  
• Support internalcommunications to ensure staff alignment during campaigns and events.
  
• Identify partnershipopportunities with corporates and thought leaders for student and parentlearning initiatives.
  
• Benchmark competitorinstitutions and identify new opportunities for differentiation andinnovation.
  

Requirements

Qualificationsand Experience

• Master’s degree in Marketing,Communications, or related field.
  
• 5+ years of experience inintegrated marketing, brand, or admissions management — preferably ineducation, hospitality, or services.
  
• Strong understanding of bothperformance marketing and experiential brand building.
  
• Exceptional verbal and writtencommunication skills.
  
• Proven ability to lead teams,manage budgets, and deliver measurable outcomes.
  
• Strategic thinker withoperational discipline.
  
• Passion for education andstudent development.
  
• Strong relationship builderwith external partners, parents, and internal teams.
  
• Data-driven and creative inequal measure.