Digital Marketing Head

Vignan Schools Hyderabad; Hyderabad; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading educational institution in India is looking for a Digital Marketing Head to lead digital strategies and enhance lead generation. The ideal candidate will have extensive experience in performance marketing, campaign management, and familiarity with the education sector. Key responsibilities include overseeing multi-platform marketing strategies, optimizing campaigns for ROI, and mentoring the digital team. Exceptional skills in Google Ads, social media, and data analytics are necessary for success in this role.

Qualifications

• Proven experience in digital marketing and campaign management.
• Strong track record in lead generation and performance optimization.
• Experience in education sector preferred.
• Hands-on expertise with analytics and marketing tools.

Responsibilities

• Lead end-to-end digital marketing strategy across platforms.
• Plan, execute, and optimize performance marketing campaigns.
• Drive lead generation, CPL reduction, and ROI improvement.
• Monitor campaign performance through analytics tools.
• Manage website performance, SEO, and user experience.
• Lead and mentor the digital marketing team.

Skills

Performance Marketing

Lead Generation

Google Ads

Meta Ads

SEO

Data Analytics

Team Leadership

Tools

Google Analytics

Facebook Pixel

Job description

Vignan Schools are a leading educational institution in Hyderabad, recognized for academic excellence and holistic development. With multiple state-of-the-art campuses across Nizampet, Madinaguda, ECIL, Patancheru, Ghatkesar, and Medchal, Vignan Schools provide a top-tier CBSE curriculum in nurturing and dynamic learning environments. The campuses are equipped with advanced facilities, including modern classrooms, cutting-edge labs, and extensive libraries, to foster educational and personal growth. Additionally, Ghatkesar and Medchal campuses offer exceptional hostel facilities with 24/7 security, nutritional dining, recreational amenities, and healthcare services. Committed to shaping future leaders, Vignan Schools involve parents as active partners, support innovative teaching, and focus on both academics and life skills. For more information, visit our website: www.vignanschools.org or call: [phone].

Role Description

We are seeking a performance-driven Digital Marketing Head to lead digital strategy and drive lead generation initiatives. The role focuses on scaling campaigns, optimizing ROI, and aligning digital efforts with admissions and business growth objectives.

Key Responsibilities

• Lead end-to-end digital marketing strategy across platforms (Google, Meta, SEO, Social Media)
• Plan, execute, and optimize performance marketing campaigns
• Drive lead generation, CPL reduction, and ROI improvement
• Monitor campaign performance through analytics and tracking tools (GA4, Pixel)Collaborate with admissions to improve lead quality and conversions
• Manage website performance, SEO, and user experience
• Lead, mentor, and manage the digital marketing team
• Stay updated with industry trends and growth strategies

Core Competencies

• Performance Marketing & Lead Generation
• Google Ads & Meta Ads Expertise
• SEO & Website Optimization
• Data Analytics & Tracking
• Budget Management & ROI Optimization
• Team Leadership & Strategic Planning

Key Requirements

• Proven experience in digital marketing and campaign management
• Strong track record in lead generation and performance optimization
• Experience in education sector preferred
• Hands-on expertise with analytics and marketing tools

👉 Candidates with strong performance marketing and team leadership experience will be highly preferred