Head of Content

Weekday AI; Dadri; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Weekday is seeking a Head of Content to lead the creation and execution of brand narratives across wellness and beauty channels. You will align content with D2C objectives, craft scripts, visuals, and copy for social, web, and e‑commerce, and drive a consistent voice to enhance brand perception and conversions.

You will guide a team of writers, videographers, and designers, collaborating with marketing, product, and analytics to deliver ROI-driven content.

Qualifications

• Proven experience leading content strategy and production for D2C wellness/beauty brands.
• Strong writing, storytelling, and ability to translate features into consumer stories.
• Data-driven mindset with ability to prove ROI on content initiatives.
• Experience managing cross-functional teams with product, marketing, and sales.
• Familiarity with digital platforms and CMS; video production workflows experience.

Responsibilities

• Design and own a master content calendar for product launches and campaigns.
• Write, edit, and approve scripts for video, social, and web content reflecting brand voice.
• Lead a team of copywriters, videographers, and designers across platforms.
• Translate product features into consumer-centric stories highlighting benefits.
• Analyze engagement data to refine content strategy and drive ROI.
• Oversee budgeting and resources for content production.
• Stay updated on wellness/beauty trends and emerging formats.
• Develop guidelines for tone, style, and brand consistency.
• Present performance insights and strategic recommendations to leadership.
• Mentor and coach creative staff for continuous learning and accountability.

Skills

Content strategy

Brand storytelling

Team leadership

Data-driven decisions

Cross-functional collaboration

Video production workflows

Project management

AR / UGC / interactive formats

Wellness & beauty trends

Tools

Content Management System

Video production workflows

Job description

This role is for one of the Weekday's clients

Salary range: Rs 1000000 - Rs 1500000 (ie INR 10-15 LPA)

Experience: 3+ yrs

Location: Noida

As a Head of Content, you will lead the creation and execution of compelling brand narratives across all wellness and beauty channels, ensuring alignment with D2C objectives and market trends. You will develop integrated content strategies that connect product stories with consumer aspirations, crafting scripts, visuals, and copy that resonate on social, web, and e‑commerce platforms. Working closely with marketing, product, and analytics teams, you will drive a consistent and engaging voice that elevates brand perception and drives conversion. Your strategic oversight will foster cross‑functional collaboration, inspire creative teams, and measure success through key performance metrics to continuously optimize impact.

Key Responsibilities

• Design and implement a master content calendar that supports product launches and seasonal campaigns across D2C channels.
• Write, edit, and approve high‑quality scripts for video, social, and web content that reflect brand voice and wellness messaging.
• Lead a team of copywriters, videographers, and designers to produce consistent, on‑brand material across platforms.
• Collaborate with product and marketing teams to translate feature lists into consumer‑centric stories that highlight benefits and lifestyle relevance.
• Analyze engagement data to refine content strategy, ensuring ROI from content initiatives and alignment with sales goals.
• Oversee budgeting and resource allocation for content production, outsourcing, and in‑house projects.
• Maintain up‑to‑date knowledge of wellness and beauty trends, competitor activities, and emerging content formats.
• Develop guidelines and best practices for tone, style, and brand consistency across all media.
• Manage stakeholder communication, presenting performance insights and strategic recommendations to senior leadership.
• Mentor and coach creative staff, fostering a culture of continuous learning, innovation, and accountability.

What makes you a great fit

• Proven experience in leading content strategy and production for D2C wellness or beauty brands, with a portfolio of successful campaigns.
• Exceptional writing and storytelling skills, capable of translating technical details into engaging, consumer‑centric scripts.
• Strong analytical mindset, able to use data to drive decisions and demonstrate content ROI.
• Demonstrated ability to manage cross‑functional teams, collaborate with product, marketing, and sales to meet shared objectives.
• Familiarity with digital platforms, content management systems, and video production workflows.
• Excellent project management, timeline and budget oversight, with a track record of delivering projects on time and within budget.
• Creative thinking and willingness to experiment with new formats such as AR, UGC, and interactive storytelling.
• Deep understanding of current wellness and beauty consumer trends and the ability to anticipate future shifts.
• Strong communication and presentation skills, comfortable pitching ideas to senior stakeholders.
• Passion for brand building and an authentic enthusiasm for wellness and beauty lifestyle.