Marketing & Social Media Content Writer

NIRVASA HEALTHCARE PRIVATE LIMITED; Gurugram District; On-site; INR 350,000 - 550,000; Full time

Job summary

NIRVASA HEALTHCARE PRIVATE LIMITED is seeking a creative Marketing & Social Media Content Writer to develop platform-specific content that strengthens our brand presence and drives engagement. You will craft persuasive copy for campaigns, product pages, emails, and websites while adapting tone for each channel.

Ideal candidates have 2–3 years of experience in content writing and digital marketing, with strong English writing skills and a knack for storytelling.

Qualifications

• 2–3 years of experience in content writing, social media content, digital marketing or brand communication.
• Excellent written English; Hindi proficiency is an advantage.
• Strong copywriting, storytelling and creative thinking.
• Understanding of Instagram Reels, social formats and digital campaigns.
• Ability to write both creative and conversion-focused content.
• Strong research skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Familiarity with AI-assisted content tools and basic SEO is a plus.

Responsibilities

• Social media content creation for Instagram, Facebook, YouTube, LinkedIn and more.
• Craft captions, reels scripts, carousel copy, hooks and concepts.
• Plan content around campaigns, product launches and festivals.
• Maintain brand voice and messaging across channels.
• Collaborate with designers, video editors, doctors, influencers, and marketing teams.
• Track performance metrics such as reach, engagement, and conversions.
• Stay updated on trends and test new formats.

Skills

Content writing

Social media content

Digital marketing

Brand communication

Copywriting

Storytelling

SEO basics

Research skills

Tools

AI content tools

Job description

We are looking for a creative, detail-oriented Marketing & Social Media Content Writer who can develop engaging, persuasive, and platform-specific content to strengthen our brand presence, engage our audience, and support marketing and business objectives.

The ideal candidate should have a strong understanding of social media trends, digital marketing, brand storytelling, and content that drives engagement and conversions.

Key Responsibilities

1. Social Media Content Creation

• Develop engaging content for Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
• Write social media captions, reels scripts, carousel copy, video hooks, and creative concepts.
• Plan content around campaigns, product launches, festivals, and trending topics.
• Adapt content tone and format to suit different platforms and target audiences.

2. Marketing & Brand Communication

• Create persuasive marketing copy for product promotions, advertisements, landing pages, websites, and email campaigns.
• Develop product descriptions, brand messaging, campaign taglines, and promotional content.
• Translate product features and benefits into clear, compelling consumer communication.
• Maintain consistency in brand voice, messaging, and positioning across all channels.

3. Video & Creative Scripting

• Write scripts for short-form videos, reels, educational videos, and promotional campaigns.
• Collaborate with designers, video editors, doctors, influencers, and marketing teams to develop content.
• Create structured scripts with strong hooks, clear messaging, and effective calls to action.
• Support the development of expert-led and educational content for relevant product categories.

4. Research & Content Planning

• Research target audiences, competitors, industry trends, and consumer behaviour.
• Identify relevant trends and content opportunities to improve reach and engagement.
• Assist in developing monthly content calendars and campaign plans.
• Fact-check product-related claims and ensure content aligns with approved brand guidelines.

5. Performance & Collaboration

• Work closely with the design, performance marketing, video production, and brand teams.
• Incorporate feedback and revise content based on campaign objectives and performance.
• Track content performance metrics such as reach, engagement, shares, saves, clicks, and conversions.
• Continuously experiment with new formats, hooks, and storytelling approaches.

Required Skills & Qualifications

• 2–3 years of experience in content writing, social media content, digital marketing, or brand communication.
• Excellent written communication skills in English; Hindi proficiency is an advantage.
• Strong copywriting, storytelling, and creative thinking abilities.
• Understanding of Instagram Reels, social media formats, digital campaigns, and content trends.
• Ability to write both creative and conversion-focused content.
• Strong research skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Familiarity with AI-assisted content tools and basic SEO principles is an advantage.

Preferred Qualifications

• Experience working with D2C, FMCG, beauty, wellness, healthcare, or lifestyle brands.
• Experience writing video scripts, influencer briefs, product-led content, and ad copies.