DIGITAL MARKETING LEAD

softnotions-team; Thiruvananthapuram; On-site; INR 450,000 - 700,000; Full time

Job summary

softnotions-team is seeking an experienced Digital Marketing Specialist to join the Business Development Team. You will set up, implement, and manage the company’s digital marketing strategy across SEO, PPC, email, social media, and content marketing.

The role requires strong analytical skills and the ability to work collaboratively with cross-functional teams. You will analyze campaigns, stay updated on industry trends, and help grow brand awareness and website traffic through well-planned

Qualifications

• Experience developing and implementing digital marketing strategies across channels.
• Strong analytical skills and ability to measure ROIs and KPIs.
• Ability to collaborate with cross-functional teams.

Responsibilities

• Develop and implement digital marketing strategy across channels including SEO, PPC, email and social media.
• Launch optimized online ads to boost brand awareness.
• Create and manage link-building and content strategies.
• Measure ROIs and KPIs to optimize campaigns.
• Plan social media campaigns to build brand awareness and drive traffic.
• Stay updated on industry trends and adapt campaigns accordingly.

Skills

SEO

PPC

Email marketing

Social media

Content marketing

LinkedIn automation

Job description

We are looking for an experienced and result-driven Digital Marketing Specialist to join our Business Development Team. As a Digital Marketing Specialist, you willbe responsible for setting up, implementing, and managing the overall company's digital marketing strategy. This role requires a strong understanding of digital marketing trends, excellent analytical skills, and the ability to work collaboratively with cross-functional teams.

Roles and Responsibilities:

• Develop and implement digital marketing strategy through campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media, content marketing, LinkedInautomation,etc.
• Follow best practices for social media marketing on different platforms.
• Launching optimized online advertisements to increase company and brand awareness
• Create and manage link-building and content marketing strategies.
• Measure ROIs and KPIs.
• Plan and execute social media marketing strategies to build brand awareness, engage with the audience, and drive traffic to the website.
• Stayup to datewith industry trends, emerging technologies, and digital marketing best practices, and apply them to ongoing campaigns.
• Monitor and manage online reputation through proactive engagement on social media and review platforms.
• Stay informed about changes in search engine algorithms and implement necessary adjustments to maximize organic search visibility.