Digital Marketing Executive

CodeGama; Bengaluru; On-site; INR 250,000 - 420,000; Full time

Job summary

CodeGama in Bengaluru is seeking a Digital Marketing Executive to plan and execute digital marketing activities. You will manage social media presence, create engaging content, and support campaigns to strengthen brand visibility and growth.

The role emphasizes learning, experimentation, and staying updated with digital marketing trends, with 1–2 years of experience as a baseline. It offers hands-on opportunities across content, SEO, and paid campaigns.

Qualifications

• 1–2 years of digital marketing, social media marketing, or related field.
• Good understanding of social media platforms and digital marketing fundamentals.
• Strong writing and communication skills.
• Basic understanding of SEO, Google Analytics, paid advertising, and campaign metrics.
• Ability to create engaging social media content and ideas.
• Strong organizational and time-management skills.
• Willingness to learn new tools, platforms, and trends.

Responsibilities

• Social Media Management: Maintain and grow the company’s social channels (LinkedIn, Instagram, Facebook, X).
• Content Creation & Marketing: Develop ideas for posts, campaigns, blogs, newsletters; write clear copy; coordinate with designers.
• SEO & Website: Support on-page and off-page SEO; keyword research; assist with content updates.
• Analytics & Reporting: Track performance across social, website, and campaigns; derive insights for optimization.

Skills

Social media management

Content writing

Campaign planning & execution

Analytics & reporting

Time management

Tools

Google Analytics

Google Ads

Meta Ads

LinkedIn Ads

Video editing (basic)

Job description

We are looking for a creative, proactive, and result-oriented Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning and executing digital marketing activities, managing social media presence, creating engaging content, and supporting campaigns that strengthen our brand visibility and business growth.

This role is ideal for someone who combines creativity with execution and is eager to learn, experiment, and stay updated with the latest digital marketing trends.

Key Responsibilities

1. Social Media Management

• Manage and maintain the company’s social media platforms, including LinkedIn, Instagram, Facebook, and X.
• Develop and execute social media content calendars.
• Create, curate, and publish engaging content aligned with brand objectives.
• Monitor audience engagement, comments, messages, and overall social media performance.
• Stay updated on social media trends, formats, and best practices.

2. Content Creation & Marketing

• Develop ideas for social media posts, campaigns, blogs, newsletters, and other digital content.
• Write clear, engaging, and brand-aligned copy.
• Coordinate with designers, video editors, and internal teams to develop creative assets.
• Repurpose existing content into different formats for various digital platforms.
• Assist in planning and executing digital marketing campaigns.
• Monitor campaign performance and provide insights for optimization.
• Conduct basic audience and competitor research.

4. SEO & Website

• Support basic on-page and off-page SEO activities.
• Conduct keyword research and identify content opportunities.
• Assist with website content updates and optimization.
• Monitor basic website performance and traffic metrics.

5. Analytics & Reporting

• Track social media, website, and campaign performance.
• Analyze key metrics and identify areas for improvement.
• Use insights and data to improve future campaigns and content.

Requirements

• 1-2 years of experience in Digital Marketing, Social Media Marketing, or a related field.
• Good understanding of social media platforms and digital marketing fundamentals.
• Strong content writing and communication skills.
• Basic understanding of SEO, Google Analytics, paid advertising, and digital campaign metrics.
• Ability to create engaging social media content and campaign ideas.
• Strong organizational and time-management skills.
• Willingness to learn new tools, platforms, and digital marketing trends.

Good to Have

• Basic knowledge of video editing and short-form video content.
• Experience with Google Ads / Meta Ads / LinkedIn Ads.
• Experience working with B2B or professional-services brands.

What We’re Looking For

More than just someone who can post content, we’re looking for someone who can think, create, execute, measure, and improve.

You should be curious about what makes people engage with content, comfortable experimenting with new ideas, and able to turn a marketing objective into meaningful digital communication.