Head Digital Marketing

Blue Lounge Spa And Wellness Center; Chennai District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Blue Lounge Spa And Wellness Center in Chennai, Tamil Nadu, seeks an experienced Digital Marketing Lead to develop and execute the overall digital marketing strategy, drive customer acquisition and revenue growth. You will optimize SEO and local listings, manage paid campaigns, enhance website performance and lead generation, and lead the digital marketing team to improve ROI.

The role requires strong analytics, content coordination, and the ability to scale brand presence across Google

Responsibilities

• 1. Develop and execute the overall digital marketing strategy aligned with business objectives, customer acquisition and revenue growth.
• 2. Plan, execute and optimize SEO strategies to improve organic visibility, keyword rankings, website traffic and qualified leads.
• 3. Manage local SEO and improve branch-wise visibility across Google Search and Google Maps.
• 4. Plan, execute and optimize paid advertising campaigns to generate qualified leads and improve ROI.
• 5. Manage and optimize the company website to improve SEO, user experience, performance, lead generation and online conversion.
• 6. Develop and execute social media strategies to increase brand awareness, engagement, customer acquisition and business growth.
• 7. Develop SEO-friendly content strategies and coordinate with content and creative teams for websites, blogs, social media and campaigns.
• 8. Track and analyze website, campaign and customer data to identify growth opportunities and improve marketing performance.
• 9. Manage online reputation, customer reviews and digital brand presence across Google and other relevant platforms.
• 10. Lead, manage and develop the digital marketing team by setting KPIs, allocating responsibilities, reviewing performance and providing training.

Job description

Role & responsibilities

1. Develop and execute the overall digital marketing strategy aligned with business objectives, customer acquisition and revenue growth.

2. Plan, execute and optimize SEO strategies to improve organic visibility, keyword rankings, website traffic and qualified leads.

3. Manage local SEO and improve branch-wise visibility across Google Search and Google Maps.

4. Plan, execute and optimize paid advertising campaigns to generate qualified leads and improve ROI.

5. Manage and optimize the company website to improve SEO, user experience, performance, lead generation and online conversion.

6. Develop and execute social media strategies to increase brand awareness, engagement, customer acquisition and business growth.

7. Develop SEO-friendly content strategies and coordinate with content and creative teams for websites, blogs, social media and campaigns.

8. Track and analyze website, campaign and customer data to identify growth opportunities and improve marketing performance.

9. Manage online reputation, customer reviews and digital brand presence across Google and other relevant platforms.

10. Lead, manage and develop the digital marketing team by setting KPIs, allocating responsibilities, reviewing performance and providing training.