Associate - Digital Marketing

Roots Group of Companies; Coimbatore District; On-site; INR 300,000 - 600,000; Full time

Benefits offered by this job

Increased brand visibility

Lead generation opportunities

Improved online presence

Job summary

Roots Group of Companies is seeking a dynamic Digital Marketing Executive to develop and manage campaigns across Google, Meta, LinkedIn and other platforms. You will craft engaging content for social media, websites, and marketing campaigns while improving SEO/SEM to boost organic traffic and lead generation.

The role requires analyzing campaign data, producing regular reports, and collaborating with the BD team to convert leads.

Qualifications

• Basic understanding of Google Ads, Meta Ads, SEO and SMM.
• Ability to analyze campaign data and optimize campaigns.
• Good content writing and communication skills.
• Familiarity with Canva for graphic/video content creation is a plus.

Responsibilities

• Develop and execute digital marketing campaigns across relevant platforms.
• Manage Google Ads, Instagram Ads, LinkedIn and other digital channels.
• Plan and create engaging content for social media, website and marketing campaigns.
• Manage and optimize the companys social media presence.
• Improve SEO and SEM strategies to improve website visibility and organic traffic.
• Generate and track leads through digital marketing campaigns.
• Monitor campaign performance, analyse data and prepare regular reports.
• Conduct competitor and market research to identify new digital marketing opportunities. (SWOT)
• Coordinate with the business development teams for lead conversion.
• website content, landing pages and basic analytics.
• Stay updated with the latest digital marketing trends, tools and platforms.

Skills

Google Ads

Meta Ads

SEO

Social Media Marketing

Content writing

Communication skills

Campaign data analysis

Tools

Google Analytics

Google Search Console

Canva

Job description

Role & responsibilities

• Develop and execute digital marketing campaigns across relevant platforms.
• Manage Google Ads, Instagram Ads, LinkedIn and other digital channels.
• Plan and create engaging content for social media, website and marketing campaigns.
• Manage and optimize the companys social media presence.
• Improve SEO and SEM strategies to improve website visibility and organic traffic.
• Generate and track leads through digital marketing campaigns.
• Monitor campaign performance, analyse data and prepare regular reports.
• Conduct competitor and market research to identify new digital marketing opportunities. (SWOT)
• Coordinate with the business development teams for lead conversion.
• website content, landing pages and basic analytics.
• Stay updated with the latest digital marketing trends, tools and platforms.

Requirements

• Basic Understanding ofGoogle Ads, Meta Ads, SEO, Social Media Marketing.
• Knowledge with Google Analytics, Google Search Console and digital marketing analytics.Good content writing and communication skills.
• Ability to analyse campaign data.
• Basic knowledge of graphic/video content creation tools such as Canva is preferred.

Benefits

• Increased brand visibility and online presence.
• Generation of qualified leads and new business opportunities.
• Improved customer engagement through digital platforms.
• Better ROI from digital marketing campaigns through data-driven strategies.
• Stronger presence on Google, LinkedIn and social media platforms.
• Improved website traffic, SEO ranking and online enquiries.
• Support the BD team with a consistent digital lead pipeline.
• Strengthening the companys brand image and digital reputation.