Head Admissions And Marketing

Conversehr Business Solutions; Hyderabad; On-site; INR 400,000 - 700,000; Full time

Job summary

Conversehr Business Solutions seeks a seasoned Admissions Leader to drive enrolment targets and revenue growth. You will manage the end-to-end admissions lifecycle, mentor teams, and optimize lead generation, campus visits, and parent engagement. Collaboration with Marketing and Academic units will be key to successful campaigns.

The role requires strong analytical abilities, excellent communication, and a proven track record in school admissions across CBSE/IB/ Cambridge networks.

Qualifications

• Masters degree or MBA in related field.
• Several years of experience in school admissions or education sales.
• Experience with CBSE/IB/Cambridge/International Schools preferred.

Responsibilities

• Develop admissions strategies to achieve enrolment targets.
• Lead the complete admission lifecycle from enquiry to enrolment.
• Mentor and monitor Admissions Counsellors/Teams.
• Drive lead generation, conversion, parent engagement and campus visits.
• Monitor funnels, targets, and team performance metrics.
• Coordinate with Marketing, Principals and Academic teams for campaigns.
• Analyze market trends and local education dynamics for growth.
• Standardize admissions processes and follow-up mechanisms.
• Ensure high-quality parent/customer experience throughout the journey.
• Prepare MIS reports, dashboards, trackers and forecasts.
• Identify gaps in the funnel and implement corrective actions.
• Provide coaching and guidance through regular performance reviews.
• Build relationships with prospective parents and students.
• Support leadership with annual admissions plans and growth strategies.

Skills

Admissions counselling

Team management

Lead generation

Stakeholder engagement

Strategic planning

Education

MBA / Masters in related field

Tools

MIS

CRM

MS Excel

MS Office

Admissions reporting

Job description

Role & responsibilities

• Develop and implement effective admissions strategies to achieve student enrolment and revenue targets.
• Lead the complete admission lifecycle, from enquiry generation and counselling to campus visits and final enrolment.
• Manage, mentor, and monitor the performance of Admissions Counsellors / Admission Teams.
• Drive lead generation, lead conversion, parent engagement, campus visits, and student enrolments.
• Monitor admission funnels, conversion ratios, daily/weekly/monthly targets, and team performance.
• Coordinate with Marketing, Principals, Academic Teams, and School Management for admissions campaigns and enrolment initiatives.
• Analyse market trends, competitor activities, parent preferences, and local education market dynamics to identify growth opportunities.
• Develop and standardize admissions processes, counselling practices, and follow-up mechanisms.
• Ensure a high-quality and consistent parent/customer experience throughout the admissions journey.
• Prepare and review MIS reports, admissions dashboards, lead trackers, conversion reports, and enrolment forecasts.
• Identify gaps in the admissions funnel and implement corrective strategies to improve conversion.
• Conduct regular performance reviews and provide coaching and guidance to the admissions team.
• Build strong relationships with prospective parents, students, and other stakeholders.
• Support the leadership team in developing annual admissions plans, targets, and growth strategies.

Preferred candidate profile

• Masters degree / MBA in Business Administration, Marketing, Management, Education, or a related field.
• 712 years of relevant experience in school admissions, education sales, student enrolment, business development, or related areas.
• Prior experience in CBSE / IB / Cambridge / International Schools is preferred.
• Experience managing multi-campus / multi-branch admissions will be an advantage.
• Proven track record of achieving admission, enrolment, sales, or revenue targets.
• Strong experience in admissions counselling, parent engagement, lead conversion, and team management.
• Excellent communication, leadership, negotiation, presentation, and interpersonal skills.
• Strong analytical and decision-making abilities.
• Proficiency in MIS, CRM, MS Excel, MS Office, lead management, and admissions reporting.