Growth Strategist

Porcellia; India; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Porcellia is a boutique growth marketing agency scaling high-potential D2C brands across lifestyle, wellness, fashion, and beauty. This full-time, 100% remote role puts you at the center of client growth and decision-making.

You will own end-to-end brand performance, lead cross-functional collaboration, run full-funnel strategies, and translate numbers into actionable plans that improve revenue, margins, and CAC.

Qualifications

• 2-4 years in growth, performance marketing, creative strategy, copywriting, or a mix.
• Strong Excel/Sheets skills — formulas, pivots, dashboards.
• Comfort with client-facing conversations and weekly reviews.
• Understanding of D2C metrics - CAC, AOV, LTV, ROAS, contribution margin.
• Proven ability to deliver outcomes, not just activity.
• The ability to simplify chaos into clarity.

Responsibilities

• Run growth for multiple D2C brands - not just support, run.
• Lead client communication with founders, operators, and marketing heads.
• Own brand performance end-to-end - revenue, ROAS, CAC, retention.
• Build and execute full-funnel strategies across ads, retention, CRO, landing pages, and creative.
• Analyze numbers daily, spot patterns, and turn insights into action.
• Manage weekly/monthly brand reviews with clarity, confidence, and direction.
• Coordinate with performance, creative, copy, retention, design, and ops teams to keep momentum alive.
• Drive experiments: offers, funnels, creatives, segments, pages and report outcomes.
• Think business, not channels and make decisions that improve scale & profitability.

Skills

Growth marketing

Performance marketing

Copywriting

Analytical thinking

Client communication

D2C metrics

Deliver outcomes

Chaos to clarity

Tools

Excel/Sheets

Job description

(For the ones who think like founders, speak like leaders, and execute like operators.)

Most roles teach you how to complete tasks.

This one teaches you how to own a business.

We’re building the most hard-hitting Growth team in D2C - a team trusted by founders, respected by creatives, and relied on by performance teams. And this role is at the center of all of it.

If you love numbers, ideas, and results - you’ll thrive here.

What You’ll Do

You will:

• run growth for multiple D2C brands - not “support”, run.
• Lead client communication with founders, operators, and marketing heads
• Own brand performance end-to-end - revenue, ROAS, CAC, retention
• Build and execute full-funnel strategies across ads, retention, CRO, landing pages, and creative
• Analyze numbers daily, spot patterns, and turn insights into action
• Manage weekly/monthly brand reviews with clarity, confidence, and direction
• Coordinate with performance, creative, copy, retention, design, and ops teams to keep momentum alive
• Drive experiments: offers, funnels, creatives, segments, pages and report outcomes
• Think business, not channels and make decisions that improve scale & profitability

If you want to be the person clients call when they need clarity, direction, and truth - this role is for you.

Who You Are (beyond your resumé)

• You’re comfortable being the face of the account & talking directly to founders
• You communicate clearly, calmly, and confidently
• You see numbers and instantly look for patterns
• You follow through always
• You’re creative enough to shape ideas
• You’re analytical enough to judge if they’ll work
• You’ve worked in at least one of these worlds:
• copywriting
• performance marketing
• You’ve probably tasted both extremes: A chaotic startup and a structured organization, so you can bring speed with discipline
• You’re obsessed with business outcomes:
• More revenue. Better margins. Lower CAC. Higher LTV.

A Day in This Role Might Look Like

• Review brand dashboards before your morning coffee
• Message the team with 4 actionables based on what moved overnight
• Call a founder and align on priorities for the week
• Spot a leak in the funnel and fix it before it becomes a pattern
• Coordinate with design + copy to ship a new offer angle
• Kill what doesn’t work and shout about what does
• Ask: What’s the fastest route to the next milestone?
• Ask again: What haven’t we tried yet?

Requirements

• 2-4 years in growth, performance marketing, creative strategy, copywriting, or a mix
• Strong Excel/Sheets skills — formulas, pivots, dashboards
• Comfort with client-facing conversations and weekly reviews
• Understanding of D2C metrics - CAC, AOV, LTV, ROAS, contribution margin
• Proven ability to deliver outcomes, not just activity
• The ability to simplify chaos into clarity

Setup

• Full-time, 100% remote role
• Compensation: ₹6-12 LPA (based on capability + maturity + portfolio of experience)

About Porcellia

We’re a boutique growth marketing agency scaling high‑potential D2C brands across lifestyle, wellness, fashion, and beauty. We blend creativity with conversion, storytelling with structure, and fun with performance.

We hire smart misfits - the ones who think deeply, move fast, and care intensely.