CRO Manager

Porcellia; India; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Remote work

Job summary

Porcellia is a boutique growth marketing agency leading the shift in performance marketing for India’s DTC brands. We’ve worked with OYO, Paytm, Twitter India, MyGlamm, mCaffeine and AJIO, among others, helping brands grow with CRO, brand strategy and retention.

You will own conversion rate optimization across our client Shopify stores, running a testing programme across a portfolio, and building a playbook that demonstrably boosts revenue.

Qualifications

• Experience in CRO and ecommerce marketing.
• Ability to build and run a portfolio-wide testing programme.
• A track record of driving revenue through UX and conversion improvements.

Responsibilities

• Own CVR across the full Shopify journey for assigned brands.
• Maintain a rolling test backlog prioritised by impact and feasibility.
• Run structured A/B testing with pre-registered hypotheses and documented learnings.
• Own revenue metrics: Add-to-Cart, Checkout, Purchase CVR and AOV.
• Build a repeatable CRO playbook across brands.

Skills

CRO

A/B testing

Data-driven

UX optimization

Tools

GA4

Shopify Analytics

Looker

Amplitude

Job description

• Merchandising
• On-site surveys

The Next Era of Performance Marketing Is Conversion.

Performance marketing has spent the last few years obsessing over creative — finding the next winning hook, angle, format and ad.

But getting someone to click is only half the job. The next competitive advantage in DTC is what happens after the click.

The brands that win will be the ones that turn attention into revenue better than everyone else — through sharper storytelling, stronger brand experiences, better UX, smarter experimentation and relentless optimisation.

At Porcellia, we want to lead that shift.

We’re looking for someone who is obsessed with CRO and wants to make it a core pillar of modern performance marketing. If you’ve spent the last 4–8 years doing CRO and think the discipline deserves far more attention, come build the future of DTC growth with us — and help us make a lot of fucking money for our clients.

About Porcellia

Porcellia is a boutique growth marketing agency. We run performance marketing and brand strategy for 30+ of India’s fastest-growing DTC brands across lifestyle, wellness, fashion and beauty.

We’ve worked with OYO, Paytm, Twitter India, MyGlamm, mCaffeine and AJIO. But the work we care about most is with brands still figuring things out — Gullylabs, Nack, Varalife, Justhuman, The Solved Skin, Rara Barefoot, Atovio, DUSQ and many more — and helping them become the next big thing.

0–1 and 1–10 is not a comfortable place to work. That’s also where the real learning happens.

At Porcellia, performance, creative, brand, retention and CRO don’t operate in silos. We care about building brands that grow — and building systems that make that growth repeatable.

What it’s like here

• 100% remote
• Young team, regular offsites
• High ownership, low bureaucracy — ideas matter more than hierarchy
• Direct exposure to real brands and real business numbers
• Work closely with performance, creative, retention and ops
• Room to experiment and grow fast

The Role

You own conversion rate optimisation across our client brands’ Shopify stores.

You’re not optimising one site — you’re running a testing programme across a portfolio , building a playbook that works repeatedly, and proving revenue impact to clients who are paying attention.

You are the internal authority on what converts and why.

This is a DTC-first CRO role. You’ll think beyond individual pages and understand the entire journey:

Ad → Landing Page → Product Page → Cart → Checkout → Purchase

You’ll connect creative, brand storytelling, UX, merchandising, data and performance marketing to find where customers are dropping off — and turn those insights into experiments that make the business more money.

What You’ll Own

1. Full-Funnel CRO Across Client Stores

• Own CVR performance across the full Shopify journey for your assigned brands: homepage, landing pages (paid and organic), product pages, collection pages, cart and checkout.
• Maintain a rolling test backlog for each brand, prioritised by expected impact, confidence and ease of build (ICE or similar).
• Run a proper A/B testing programme: pre-registered hypotheses, valid sample sizes and documented learnings. Not “we changed the button colour and it felt better.”
• Own the numbers: Add-to-Cart %, Reached Checkout %, Purchase CVR, Revenue Per Session and AOV.
• Find the biggest drop-off points in each funnel and build the case for fixing them — with a projected revenue number attached.
• Treat first-time buyers and returning customers as separate problems. They convert for different reasons.
• Build a repeatable CRO playbook across brands rather than treating every test as a one-off.

2. On-Site Experience & UX

Own the conversion performance of every key page template across client stores.

Work with design and development to test:

• Layout and content hierarchy
• Product storytelling
• Trust signals and social proof
• Reviews and UGC
• CTAs
• Navigation
• Offers and promotions
• Product education
• Merchandising
• Cross-sell and upsell modules
• Urgency mechanics
• Subscription vs. one-time purchase framing

Optimise product pages by understanding:

What does the customer need to know? What objections do they have? What builds trust? What creates desire? What finally makes them buy?

You’ll also optimise:

• Cart and checkout
• Abandonment interventions
• Progress indicators
• Payment visibility
• Free-shipping nudges
• Post-purchase upsells
• Landing pages for paid campaigns
• Partner-specific landing pages
• Creator and affiliate landing experiences

Work with the Head of Performance so pages are conversion-ready before media spend goes live.

Mobile first, always. Most client traffic is mobile — every test and design call starts there.

3. Data & Insight

Build a CRO dashboard per brand using GA4, Shopify Analytics, Looker or Amplitude , showing funnel metrics, live tests and revenue impact.

Combine quantitative data with qualitative signals to find what’s actually blocking conversion.

Quantitative

• GA4 events
• Shopify reports