Growth Lead

the Sleep Company; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

the Sleep Company is seeking a Growth Lead in Mumbai to own the growth strategy with performance marketing as the core mandate. You will set the growth plan, manage investment and measurement, and lead a small team that scales with the business.

This is a business-building role focused on profitable, measurable growth across brand channels, not just campaign metrics. You will drive growth from digital to retail, optimizing CAC and ROAS.

Qualifications

• 4+ years in growth or performance marketing, ideally in a D2C, e-commerce or consumer brand.
• 1
• Track record of scaling paid acquisition while optimizing for business outcomes.
• 3
• Strong working knowledge of Meta and Google ads; marketplace ads and SEO are valuable.
• 4
• Ability to connect marketing investment to revenue and profitability.

Responsibilities

• Lead performance marketing: ownership of strategy, budgets and results across Meta, Google and other paid channels.
• Scale marketplace advertising across marketplaces as the brand expands.
• Build organic growth: develop the SEO roadmap with brand, content and website teams.
• Connect digital growth to retail: plan campaigns for store visits and offline sales.
• Make growth measurable: CAC, ROAS, revenue and profitability with attribution.
• Improve creative performance with brand partners and testing.
• Find and test new growth opportunities and prioritize tests.
• Build the team and operating model: lead the performance marketing team and hire for growth capabilities.
• Work across the business: align growth plans with brand, product, finance, retail and leadership.

Skills

Growth marketing

Performance marketing

Paid channels

SEO

Analytics

Team leadership

Measurement & attribution

Tools

Meta Ads Manager

Google Ads

SEO tools

Job description

Growth Lead

The role

You will own Sensory Studios growth strategy, with performance marketing as the core mandate. Youll set the growth plan, manage investment and measurement, and lead a small team that will grow as the business scales.

This is a business-building role: success means driving profitable, measurable growth across the brand’s channels - not just improving campaign metrics.

What you’ll do

• Lead performance marketing: Own strategy, budgets and results across Meta, Google and other relevant paid channels. Set clear plans for customer acquisition, revenue and efficiency.
• Scale marketplace advertising: Build and optimize advertising across marketplaces as the brand expands, working with marketplace and category teams to improve sales and visibility.
• Build organic growth: Develop the SEO and organic growth roadmap, in partnership with brand, content and website teams.
• Connect digital growth to retail: Plan campaigns that drive awareness, qualified store visits and sales. Work with retail and business teams to measure how marketing contributes to offline outcomes.
• Make growth measurable: Build a clear view of channel performance, CAC, ROAS, revenue and profitability. Strengthen attribution and reporting, including online-to-offline measurement.
• Improve creative performance: Work with brand and creative partners to develop, test and scale effective campaigns, messages and formats.
• Find and test new growth opportunities: Identify promising channels, partnerships and audience opportunities; prioritize tests based on potential business impact.
• Build the team and operating model: Lead the performance marketing team, develop talent and hire for new growth capabilities as the business matures.
• Work across the business: Align growth plans with brand, product, finance, retail, marketplace and leadership priorities.

What we’re looking for

• 4+ years of experience in growth or performance marketing, ideally in a D2C, e-commerce or consumer brand.
• A track record of scaling paid acquisition while managing for business outcomes and marketing efficiency.
• Strong working knowledge of Meta and Google advertising; marketplace advertising and SEO experience are valuable.
• Commercial and analytical judgment: able to connect marketing investment to revenue, profitability and customer demand.
• Experience building measurement, reporting and experimentation practices.
• Strong creative instincts and the ability to turn performance insights into useful briefs and better campaigns.
• Experience leading people and agencies, with the judgment to build a team as the business grows.
• Comfort operating in an early-stage or fast-changing business, where the role combines strategy with close oversight of execution