Growth Marketing Manager

Zetwerk; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Zetwerk is seeking a Growth Marketing Manager Lead Generation for its solar/energy sector in Bangalore. You will drive MQLs across paid, organic, and ABM channels, manage the lead lifecycle, and align with sales to optimize quality and speed of conversions.

The role requires 3–6 years in B2B marketing, strong CRM and paid/digital skills, and experience in ABM. A results-driven mindset and solid reporting capabilities are essential.

Qualifications

• 3-6 years in B2B digital marketing/demand generation, preferably in industrial, energy, solar, or manufacturing sectors.
• Hands-on expertise with CRM (workflows, lead scoring, reporting) — certification a plus.
• Strong grasp of paid digital (Google Ads, LinkedIn Ads) and SEO fundamentals.
• Experience with ABM tools and account-based campaign execution.
• Comfortable with funnel analytics and CRM reporting.
• Understanding of solar/renewable energy industry and B2B buying cycles is a strong plus.

Responsibilities

• Own and deliver monthly/quarterly MQL targets for the solar business (C&I and utility segments).
• Plan and execute digital campaigns across Google Ads, LinkedIn, SEO, and email to drive qualified leads.
• Build and manage lead scoring, nurture workflows, and lifecycle stages.
• Run and optimize ABM campaigns for target account lists.
• Track funnel metrics (MQL SQL SAL) and report weekly/monthly on pipeline health.
• Work closely with sales to ensure lead quality, follow‑up speed, and conversion feedback loops.
• Manage website landing pages, forms, and conversion rate optimization.
• Coordinate with content/design teams on campaign assets (whitepapers, case studies, webinars).
• A/B test messaging, creatives, and channels to improve cost per MQL.

Skills

B2B Marketing

Demand Generation

CRM Workflows

PPC/SEO

ABM

Lead Scoring

Tools

CRM software

Google Ads

LinkedIn Ads

SEO Tools

Job description

Job Title: Growth Marketing Manager Lead Generation (Solar/Energy)

Location: Bangalore

About the Role:

We’re looking for a performance-driven digital marketer to own MQL generation for our solar/energy business. You’ll run demand-gen campaigns across paid, organic, and ABM channels, and manage the lead pipeline end-to-end.

Key Responsibilities

• Own and deliver monthly/quarterly MQL targets for the solar business (C&I and utility segments)
• Plan and execute digital campaigns across Google Ads, LinkedIn, SEO, and email to drive qualified leads
• Build and manage lead scoring, nurture workflows, and lifecycle stages
• Run and optimize ABM campaigns for target account lists
• Track funnel metrics (MQL SQL SAL) and report weekly/monthly on pipeline health
• Work closely with sales to ensure lead quality, follow‑up speed, and conversion feedback loops
• Manage website landing pages, forms, and conversion rate optimization
• Coordinate with content/design teams on campaign assets (whitepapers, case studies, webinars)
• A/B test messaging, creatives, and channels to improve cost per MQL

Requirements

• 3-6 years in B2B digital marketing/demand generation, preferably in industrial, energy, solar, or manufacturing sectors
• Hands-on expertise with CRM (workflows, lead scoring, reporting) — certification a plus
• Strong grasp of paid digital (Google Ads, LinkedIn Ads) and SEO fundamentals
• Experience with ABM tools and account-based campaign execution
• Comfortable with funnel analytics and CRM reporting
• Understanding of the solar/renewable energy industry and B2B buying cycles is a strong plus
• Excellent written communication for campaign copy and reporting