Growth Marketing Manager

Institute of Product Leadership; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Institute of Product Leadership in Bengaluru is seeking Growth Marketing Managers to own the full marketing funnel for our programs. This hands-on, individual-contributor role covers awareness, lead generation, nurture, and enrollment, coordinating with faculty and program leaders to refine messaging and growth experiments.

You will plan paid campaigns on LinkedIn, Meta and Google, develop organic content, manage budgets, and report on CAC, conversion rates, and enrollment pipeline, continuously

Qualifications

• 3–5 years in Growth Marketing, Performance Marketing or Demand Generation.
• Hands-on experience managing ads on LinkedIn, Meta and Google.
• Strong copywriting and campaign execution skills.
• Comfortable with analytics and CRM tools.

Responsibilities

• Own the complete growth funnel for your assigned program: awareness, lead generation, nurture, application and enrollment.
• Plan and manage paid campaigns across LinkedIn, Meta and Google.
• Manage campaign budgets, audience targeting, creatives and A/B testing.
• Develop and manage organic and content initiatives, including landing pages, email campaigns, webinars, events and social media.
• Work closely with faculty and program teams to develop relevant messaging and positioning.
• Monitor funnel performance and identify areas for improvement.
• Track and report key metrics such as CAC, conversion rates, lead quality, and enrollment pipeline.
• Take ownership of weekly performance reporting and continuously optimise campaigns based on data.

Skills

Growth Marketing

Performance Marketing

Demand Generation

Copywriting

Analytics

CRM tools

A/B Testing

Campaign Execution

Tools

LinkedIn Ads

Google Ads

Meta Ads

Job description

We are looking for Growth Marketing Managers who can take complete ownership of growth for one of
our programs. This is a hands-on individual contributor role where you will own the entire marketing funnel from creating awareness and generating leads to nurturing prospects and driving applications and enrollments. You will work closely with a small team, faculty and program leaders to build, test and improve growth
initiatives.

Key Responsibilities:

• Own the complete growth funnel for your assigned program: awareness, lead generation, nurture,
  application and enrollment.
• Plan and manage paid campaigns across LinkedIn, Meta and Google.
• Manage campaign budgets, audience targeting, creatives and A/B testing.
• Develop and manage organic and content initiatives, including landing pages, email campaigns,
  webinars, events and social media.
• Work closely with faculty and program teams to develop relevant messaging and positioning.
• Monitor funnel performance and identify areas for improvement.
• Track and report key metrics such as CAC, conversion rates, lead quality, and enrollment pipeline.
• Take ownership of weekly performance reporting and continuously optimise campaigns based on data.

What We’re Looking For

3 to 5 years of experience in Growth Marketing, Performance Marketing or Demand Generation.
Experience in B2C or prosumer businesses is preferred.

Hands-on experience managing advertising campaigns on platforms such as LinkedIn, Meta and Google.

Strong copywriting and campaign execution skills.
Comfortable working with analytics and CRM tools and interpreting marketing data.

Ability to identify funnel gaps and take corrective action.

Demonstrated experience of improving a growth metric through experimentation and optimisation.
Strong analytical and problem-solving skills.

Willingness to work hands-on and manage execution independently.

This Role Is For You If

You enjoy building, testing, measuring and improving marketing campaigns and are comfortable taking
ownership of numbers.

This role is not focused on people management, agency coordination or high-level brand strategy. It is best suited for someone who enjoys being directly involved in execution and driving measurable growth.