Growth & Retention Marketing Lead

CAVA Athleisure Pvt Ltd; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

CAVA Athleisure Pvt Ltd is seeking a Growth & Retention Marketing Manager to drive acquisition, engagement, repeat purchases, and customer lifetime value in Bengaluru. You will own the full customer journey from onboarding to conversion into loyal customers.

You will orchestrate multi-channel efforts across paid and organic channels, build retention strategies, and manage CRM channels like Email, SMS, WhatsApp, and loyalty programs. Strong analytics and experimentation are required.

Qualifications

• 3–5 years of experience in growth, retention or performance marketing.
• Strong understanding of lifecycle marketing, cohorts and CRM automation.
• Experience with analytics tools such as Google Analytics, Mixpanel, Clevertap, MoEngage, or HubSpot.

Responsibilities

• Own customer acquisition across paid and organic channels including Meta, Google, influencer marketing, affiliates, SEO, and partnerships.
• Build and execute retention strategies to improve repeat purchase rates and customer lifetime value.
• Manage CRM channels including Email, SMS, WhatsApp, push notifications, and loyalty campaigns.
• Design lifecycle journeys such as welcome flows, abandoned cart, win-back, post-purchase, and referral programs.
• Analyze customer cohorts, funnel performance, CAC, ROAS, repeat rate, churn, and LTV.
• Collaborate with brand, creative, product, and customer success teams to improve conversion and retention.
• Run A/B tests across landing pages, communication journeys, offers, and audience segments.
• Identify growth opportunities through customer insights, segmentation, and experimentation.

Skills

Growth marketing

Retention marketing

Lifecycle marketing

CRM automation

A/B testing

Data orientation

Cross-functional collaboration

Tools

Google Analytics

Mixpanel

Clevertap

MoEngage

HubSpot

Job description

Role Overview

We are looking for a Growth & Retention Marketing Manager to drive customer acquisition, engagement, repeat purchases, and customer lifetime value. This role will own the full customer journey-from bringing in new users to ensuring they stay engaged and convert into loyal customers.

Key Responsibilities:

• Own customer acquisition across paid and organic channels including Meta, Google, influencer marketing, affiliates, SEO, and partnerships
• Build and execute retention strategies to improve repeat purchase rates and customer lifetime value
• Manage CRM channels including Email, SMS, WhatsApp, push notifications, and loyalty campaigns
• Design lifecycle journeys such as welcome flows, abandoned cart, win-back, post-purchase, and referral programs
• Analyze customer cohorts, funnel performance, CAC, ROAS, repeat rate, churn, and LTV
• Collaborate with brand, creative, product, and customer success teams to improve conversion and retention
• Run A/B tests across landing pages, communication journeys, offers, and audience segments
• Identify growth opportunities through customer insights, segmentation, and experimentation

Requirements:

• 3-5 years of experience in growth marketing, retention marketing, or performance marketing
• Strong understanding of lifecycle marketing, cohorts and CRM automation tools
• Experience with analytics tools such as Google Analytics, Mixpanel, Clevertap, MoEngage, or HubSpot
• Strong data orientation with comfort in Excel/Sheets and campaign analysis
• Experience in D2C, e-commerce, retail, or consumer brands preferred