Growth Marketer

C5i; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

C5i is seeking a marketing leader to design and drive demand across campaigns, email, LinkedIn and SEO for B2B growth. You will translate sales priorities into structured campaign plans and own outcomes with cross-functional teams, including content, design and media specialists.

You should have 2–5 years in B2B marketing, a track record in email and LinkedIn growth, SEO, and comfort with AI tools. Based in Mumbai, this full-time role offers collaboration with content, design and media

Qualifications

• 2-5 years of experience in B2B marketing, digital marketing or growth
• Understands: Email marketing, LinkedIn ads, Funnels and demand generation, SEO
• Comfortable with AI tools and modern marketing tech
• Thinks in terms of experiments, results and iteration

Responsibilities

• Campaign Strategy & Orchestration: Own planning and execution of ABM, industry GTM, product/IP launches, partner marketing, ongoing engagement programs; translate sales priorities into clear campaign plans and own outcomes with cross-functional teams.
• Email, LinkedIn & Paid Growth: Own performance of email marketing, LinkedIn campaigns; collaborate with content creators, designers, ad specialists to ensure messaging, targeting and budgets are set up for success.
• SEO, Research & Content Direction: Own SEO and keyword roadmap; work with content teams to ensure articles, landing pages and assets support growth goals.
• AI-Enabled Marketing & Tools: Act as AI-savvy marketing lead; use tools for content generation, design, video & audio, campaign automation; continuously seek time-saving and personalization improvements.

Skills

Email marketing

LinkedIn ads

Funnel & demand generation

SEO

AI tools

Tools

Marketing automation

AI tools

Job description

Role Purpose: This role is responsible for how C5i's marketing engine drives demand across campaigns, email, LinkedIn and SEO. You will design the campaign strategy, coordinate execution teams, and continuously improve how leads and pipeline are generated.

Who This Role Is For:

This role is ideal for someone who: Has 2-5 years of experience in B2B marketing, digital marketing or growth Understands: Email marketing LinkedIn ads Funnels and demand generation SEO Is comfortable with AI tools and modern marketing tech Thinks in terms of experiments, results and iteration

Key Responsibilities:

1. Campaign Strategy & Orchestration (Core Area)Own planning and execution of: ABM (Account-based campaigns)Industry and vertical GTM programs Product & IP launches Partner marketing Ongoing engagement programs (newsletters, gifting campaigns, event follow-ups, etc.)Translate: Sales priorities Product launches Event calendars into clear, structured campaign plans You will own campaign outcomes while partnering with specialists across content, design and media.

2. Email, LinkedIn & Paid Growth Own the performance of: Email marketing LinkedIn organic and paid campaigns Work closely with: Content creators, Designers, Ad specialists to ensure: Messaging, Targeting, Budgets, Funnels are set up for success Hands-on experience with these channels is a big plus, but ownership of outcomes is what matters.

3. SEO, Research & Content Direction Own the SEO and keyword roadmap Work with content teams to ensure: Articles Landing pages Campaign assets support growth goals Use research and competitive insights to decide what to promote and where

4. AI-Enabled Marketing & Tools Act as the AI-savvy marketing lead Use and explore tools for: Content generation (LLMs)Design Video & audio Campaign automation Continuously look for ways to :Save time Improve personalization Improve campaign performance

Experience with marketing automation and modern AI tools is a strong plus, along with a willingness to continuously experiment and learn.