Growth Lead (D2C Exp Mandatory)

Gonoise; Gurugram District; On-site; INR 4,000,000 - 9,000,000; Full time

Job summary

Gonoise is seeking a Growth Lead to architect and scale our D2C engine across global markets. You will own performance marketing, analytics, community building, and marketplace expansion in one growth function.

Lead end-to-end growth across acquisition, activation and retention, drive CAC efficiency, and build a learning-driven experimentation roadmap across Google, Meta, TikTok, YouTube and more. This is a hands-on, high-ownership role with global impact.

Qualifications

• Proven D2C growth experience in consumer electronics, wearables, or health-tech.
• Hands-on expertise with Shopify, attribution tools, and analytics stacks.
• 5–8+ years of experience with a track record of scaling revenue and launching products internationally.
• Strong EQ + IQ balance and a builder’s mindset.

Responsibilities

• Own end-to-end growth leadership across acquisition, activation and retention for D2C products.
• Lead multi-channel paid acquisition and optimize CAC/ROAS with a learning-driven roadmap.
• Architect country-specific expansion and global marketplace playbooks.
• Build and scale AI-driven content, SEO, and brand storytelling.
• Develop creator, influencer and affiliate growth programs across key regions.
• Leverage growth analytics to run AB tests, LTV/CAC modeling, and cohorts.
• Foster community and lifecycle marketing for retention and engagement.

Skills

D2C growth

Growth marketing

Global growth

EQ + IQ balance

Builder mindset

Data-driven decision making

Education

B.Tech/MBA

Tools

Shopify

Attribution tools

Analytics stacks

Performance platforms

A/B testing

Job description

Location:Gurgaon

Role Overview:

We’re looking for aGrowthLeadwho can architect and scale our products D2C engine across global markets. This role seeks ownershipofperformance marketing, systems, analytics, community building, and marketplace expansioninto one unified growth function. If you thrive on high ownership, love experimentation, and can balance quantitative rigor with strong brand intuition, this is the role for you.

What you will Own:

1. D2C Growth Leadership

• Build and scale thefull growth pipeline across acquisition, activation, and retention.

• Own the end-to-end growth strategy for wearables and future products.

2. Performance Marketing Excellence

• Lead multi-channel paid acquisition acrossGoogle, Meta, TikTok, YouTube, Affiliates, and emerging platforms.

• Drive CAC efficiency, optimize ROAS, and build a learning-driven experimentation roadmap.

• Establish rigorous attribution, funnel analytics, and predictive models for scaling spend profitably.

3. Marketplace & Global Expansion

• Grow our products footprint onAmazon, regional marketplaces, and international D2C stores.Architect country-specific launch playbooks (pricing, creative, supply velocity, conversion funnels).

4. AI - SEO, Content & AI Visibility

• Build a high-performing content engine that powers SEO, product storytelling, and thought leadership.

• Increase organic traffic, app visibility, and data-led inbound conversion.

5. Creator, Influencer & Affiliate Growth

• Build a scaled creator program across the US, Europe, and India.

• Drive influencer-led conversions, ambassador communities, and recurring UGC pipelines.

6. Growth Analytics & Insights

• Leverage growth analytics tools to run A/B tests, LTV/CAC modeling, cohort analysis, and retention insights.

• Build dashboards, forecasting models, and decision frameworks for leadership.

7. Community & Brand Building

• Foster a global community through UGC, beta groups, loyalty programs, and lifecycle marketing.

• Build retention engines across email, WhatsApp, push, and in-app personalization.

What You Bring

• Proven D2C growth experience, ideally in a consumer electronics, wearables, or health-tech environment.

• Hands-on expertise with Shopify, performance platforms, attribution tools, and analytics stacks.

• 5 - 8+ years of experience with a track record of scaling revenue and launching products internationally.

• Strong EQ + IQ balance — can marry hard data with brand intuition.

• A builder’s mindset: ownership, scrappiness, global exposure, and high adaptability.

• B.Tech/MBA from a reputed institution preferred, but not mandatory if experience speaks louder.

Why Us:

• Shape the growth engine of one of the most ambitious health-tech companies in the world.

• Work at the intersection of AI, hardware, biomarker science, and global consumer tech.

• High-velocity environment with autonomy, experimentation, and rapid learning cycles.

• Direct impact on our productsglobal expansion, brand equity, and category leadership.

If the idea of building a category-defining brand in a frontier space excites you, let’s talk.