Head of Growth

Transline Technologies; New Delhi; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Transline Technologies Limited is seeking an experienced Head of Growth to lead its B2B growth strategy and drive demand generation, qualified lead acquisition, and revenue pipeline across India, the US, and the UAE.

The ideal candidate will possess strong expertise in B2B performance marketing, digital demand generation, marketing automation, and full-funnel growth management within technology, SaaS, or enterprise solutions, and will build a scalable marketing engine driven by data and

Qualifications

• 8–10 years of experience in B2B growth or digital marketing.
• Experience managing B2B tech/SaaS/enterprise campaigns.
• Hands-on in LinkedIn Ads, Google Ads, lead generation.
• Experience in international B2B marketing (US/UAE).
• Strong ability to align marketing with sales and budgets.

Responsibilities

• Develop and execute the overall growth strategy across India, the US, and the UAE.
• Plan, manage, and optimize performance marketing campaigns (LinkedIn/Google).
• Build B2B demand generation programs aligned with target segments and markets.
• Design and execute email marketing, lead nurturing, and automation initiatives.
• Own the marketing funnel from lead acquisition to pipeline contribution.
• Track KPIs: cost per qualified lead, conversion, CAC, ROI, and pipeline impact.
• Partner with sales to align campaigns with revenue targets.
• Develop data-driven campaign planning, targeting, experimentation, and optimization.
• Build the growth function with processes, tools, reporting, and team development.
• Identify new growth opportunities across digital channels and markets.

Skills

B2B growth

Performance marketing

Demand generation

Digital marketing

Marketing automation

Full-funnel growth

Tools

LinkedIn Ads

Google Ads

CRM platforms

Marketing automation tools

Job description

Transline Technologies Limited is looking for an experienced Head of Growth to lead its B2B growth strategy and drive demand generation, qualified lead acquisition, and revenue pipeline across India, the US, and the UAE.

With 25 years of experience in AI-powered surveillance and video analytics, we are expanding into new markets and seeking a hands-on growth leader who can build a scalable, data-driven marketing engine and translate marketing investments into measurable business outcomes.

The ideal candidate will have strong expertise in B2B performance marketing, digital demand generation, marketing automation, and full-funnel growth management, preferably within technology, SaaS, or enterprise solutions.

Key Responsibilities

• Develop and execute the overall growth strategy to drive qualified leads, pipeline growth, and revenue opportunities across India, the US, and the UAE.
• Plan, manage, and optimize performance marketing campaigns across LinkedIn Ads, Google Ads, and other relevant digital platforms.
• Build and scale B2B demand generation programs aligned with target industries, customer segments, and international market requirements.
• Design and execute email marketing campaigns, lead nurturing workflows, and marketing automation initiatives.
• Own the complete marketing funnel, from lead acquisition and qualification to conversion and pipeline contribution.
• Track and optimize key performance metrics, including cost per qualified lead, conversion rates, customer acquisition cost, marketing ROI, and pipeline contribution.
• Partner with sales and business development to align campaigns with business objectives and revenue targets.
• Develop a data-driven approach to campaign planning, audience targeting, experimentation, and performance optimization.
• Build the growth function from the ground up, including processes, tools, reporting frameworks, and team development.
• Identify new growth opportunities across digital channels, target markets, and customer segments.

Required Candidate Profile

• 8–10 years of experience in B2B growth, performance marketing, demand generation, or digital marketing.
• Proven experience in managing performance marketing campaigns for B2B technology, SaaS, IT services, or enterprise solutions.
• Hands-on expertise in LinkedIn Ads, Google Ads, lead generation campaigns, and campaign optimization.
• Experience in international B2B marketing, preferably targeting the US and/or UAE markets.
• Strong understanding of B2B sales funnels, lead qualification, lead nurturing, and marketing-to-sales alignment.
• Experience with email marketing platforms, CRM systems, and marketing automation tools.
• Demonstrated ability to manage marketing budgets and deliver measurable improvements in lead quality, pipeline, and ROI.
• Strong analytical skills with the ability to interpret campaign data and make business-driven decisions.
• Experience building or scaling a growth team or marketing function will be an advantage.