Growth Marketer ( 2-4 years )

Airtribe; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Airtribe in Bengaluru is seeking a Growth Marketer to drive customer acquisition and engagement across programs. This full-time, on-site role involves planning and running experiments across digital channels, optimizing funnels, and leading lead generation initiatives to boost qualified sign-ups.

You will analyze marketing and web analytics data, collaborate with product and content teams, refine messaging based on user insights, track performance, report outcomes, and iterate growth strategies

Qualifications

• Growth marketing and growth hacking to plan, test, and optimize scalable acquisition.
• Marketing analytics and web analytics to interpret data, track performance, and inform data-driven decisions.
• Lead generation to design, implement, and refine campaigns that drive high-quality prospects into the funnel.
• 2-4 years of experience in growth or performance marketing roles, ideally in edtech, SaaS, or consumer internet companies.
• Strong proficiency with tools such as Google Analytics, marketing automation platforms, CRM systems, and A/B testing frameworks.
• Ability to work cross-functionally with product, content, and sales teams, with clear communication and collaborative problem-solving.
• Comfort with experimentation, hypothesis-driven testing, and learning from both successful and failed initiatives.
• Bachelor's degree in Marketing, Business, Engineering, or a related field, or equivalent practical experience.

Responsibilities

• Design and execute end-to-end growth campaigns to drive acquisition and engagement.
• Plan, run and analyze experiments across digital channels to optimize funnels.
• Lead lead generation initiatives to boost qualified sign-ups and conversions.
• Collaborate with product and content teams to refine messaging based on data insights.
• Track performance metrics, report on outcomes, and iterate growth strategies to support scaling.

Skills

Growth Marketing

Growth Hacking

Marketing Analytics

Web Analytics

Lead Generation

Cross-functional Collaboration

Experimentation

Communication

Education

Bachelors in Marketing/Business

Tools

Google Analytics

CRM Systems

A/B Testing

Marketing Automation

Job description

Company Description

Airtribe is a learning community that helps professionals become confident, AI-fluent product builders through live, hands‑on, and community‑driven programs. Participants work on real problems rather than passive lectures, gaining practical judgment and leverage with AI to build stronger, future‑ready careers. Programs are led by experienced practitioners from leading technology companies and have supported over 100,000 professionals in growing as capable builders. Airtribe is a profitable, fast‑growing upskilling platform backed by long‑term partners and seasoned angel investors across India and the US, offering a dynamic environment for impact‑focused team members.

Role Description

The Growth Marketer will drive customer acquisition and engagement for Airtribe's programs by designing and executing end‑to‑end growth campaigns. This full‑time, on‑site role in Bengaluru involves planning and running experiments across digital channels, optimizing funnels, and managing lead generation initiatives to increase qualified sign‑ups. Day‑to‑day work includes analyzing marketing and web analytics data, identifying growth opportunities, collaborating with product and content teams, and refining messaging based on user insights. The role also includes tracking performance metrics, reporting on campaign outcomes, and continuously iterating on growth strategies to support Airtribe's fast‑paced scaling.

Qualifications

• Candidates should possess skills in Growth Marketing and Growth Hacking to plan, test, and optimize scalable acquisition and engagement strategies.


• Candidates should possess skills in Marketing Analytics and Web Analytics to interpret data, track performance, and inform data‑driven decisions.


• Candidates should possess skills in Lead Generation to design, implement, and refine campaigns that drive high‑quality prospects into the funnel.


• 2-4 years of experience in growth or performance marketing roles, ideally in edtech, SaaS, or consumer internet companies.


• Strong proficiency with tools such as Google Analytics, marketing automation platforms, CRM systems, and A/B testing frameworks.


• Ability to work cross‑functionally with product, content, and sales teams, with clear communication and collaborative problem‑solving.


• Comfort with experimentation, hypothesis‑driven testing, and learning from both successful and failed initiatives.


• Bachelor's degree in Marketing, Business, Engineering, or a related field, or equivalent practical experience.