Growth Marketing Manager

Gnani Innovations Private Limited.; India; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Gnani.ai is seeking a Growth Marketing Manager to drive user acquisition, activation, engagement, and retention for our B2C apps. You will lead end-to-end growth initiatives across channels, experiments, and product collaborations.

You will work with product, content, creative, and business teams to identify opportunities, design A/B tests, build dashboards, and track metrics like CAC, LTV, and ROAS to scale growth.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Economics, or related field.
• 3+ years in Growth Marketing or similar B2C role.
• Strong understanding of B2C journeys, funnels, acquisition, activation, engagement, and retention.
• Experience with A/B testing, experimentation, audiences, retargeting, and conversion optimization.
• Familiar with GA4, GTM, CRM/marketing automation, and analytics tools.
• Strong growth mindset and ability to work independently in a fast-paced environment.

Responsibilities

• Develop end-to-end B2C growth strategies across acquisition, activation, engagement, retention, and conversion.
• Identify and test new growth channels, customer segments, partnerships, and acquisition opportunities.
• Collaborate with product to improve onboarding, activation, engagement, and retention.
• Design and run growth experiments and A/B tests across campaigns, messaging, landing pages, product experiences, and journeys.
• Build growth dashboards and present actionable insights to stakeholders.
• Continuously experiment with new ideas, channels, and strategies to drive scalable B2C growth.

Skills

Growth Marketing

Digital Marketing

Product Marketing

A/B Testing

Analytics

Customer Journeys

Campaign Optimization

Onboarding & Activation

Retention & LTV

Education

Bachelor’s degree in Marketing, Business Administration, Communications, Economics

Tools

GA4

Google Tag Manager

CRM/Marketing Automation

Analytics Tools

Job description

We are looking for a Growth Marketing Manager to drive user acquisition, engagement, and growth for our B2C products. At Gnani.ai, you'll help build consumer-facing (B2C) mobile apps that bring AI-powered experiences directly to everyday users. The ideal candidate will have a strong understanding of growth marketing, customer journeys, digital channels, experimentation, and data-driven decision-making. This role offers an opportunity to build and execute growth strategies from the ground up and work closely with product, content, creative, and business teams to scale our B2C products.

Key Responsibilities

• Develop and execute end-to-end B2C growth strategies across acquisition, activation, engagement, retention, and conversion
• Identify and test new growth channels, customer segments, partnerships, and acquisition opportunities
• Work closely with the product team to improve user onboarding, activation, engagement, and retention
• Design and run growth experiments and A/B tests across campaigns, messaging, landing pages, product experiences, and customer journeys
• Collaborate with content, creative, and performance marketing teams to develop high-performing campaigns and growth initiatives
• Analyze customer behaviour, funnel performance, and marketing data to identify opportunities for growth
• Own and track key growth metrics including CAC, conversion, activation, retention, LTV, engagement, and revenue
• Conduct market, customer, and competitor research to identify emerging trends and opportunities
• Build growth dashboards and regularly present actionable insights and recommendations to stakeholders
• Continuously experiment with new ideas, channels, and strategies to drive sustainable and scalable B2C growth

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Economics, or a related field
• 3+ years of experience in Growth Marketing, Digital Marketing, Product Marketing, or a similar B2C growth role
• Strong understanding of B2C customer journeys, growth funnels, acquisition, activation, engagement, and retention
• Hands-on experience with digital marketing channels such as Meta, Google, YouTube, SEO, content, email, and other growth channels
• Strong analytical skills with the ability to work with customer, campaign, and product data
• Experience with A/B testing, experimentation, audience segmentation, retargeting, and conversion optimization
• Familiarity with tools such as GA4, Google Tag Manager, CRM/marketing automation platforms, and analytics tools
• Strong understanding of growth metrics such as CAC, LTV, conversion rate, retention, churn, ROAS, and engagement
• Excellent communication and stakeholder management skills
• Strong growth mindset with the ability to work independently, move quickly, and operate in a fast-paced environment

Primary Skills B2C marketing Growth Marketing Growth Marketer