Growth Marketing Executive

Aaradhya Business Solutions; Raipur; On-site; INR 300,000 - 460,000; Full time

Job summary

Aaradhya Business Solutions is seeking a Growth Marketing Executive to drive acquisition, brand awareness, and lead generation. The role involves planning and executing digital campaigns, creating engaging content, and optimizing SEO/SEM across channels.

You will analyze performance using analytics, collaborate with BD and technical teams, and stay ahead with AI-powered marketing tools and automation to accelerate growth. Freshers with relevant skills may apply.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Strong creative and marketing aptitude with digital focus.
• Solid understanding of digital marketing concepts and channels.

Responsibilities

• Plan and execute digital marketing campaigns across multiple channels.
• Manage and optimize social media platforms and content calendars.
• Create high quality content for blogs, websites, emails and social media.
• Execute SEO and SEM strategies to improve website visibility.
• Manage paid advertising campaigns on Google and Meta platforms.
• Generate and nurture marketing-qualified leads (MQLs).
• Monitor campaign performance and optimize based on analytics.
• Coordinate with designers and developers for marketing assets.
• Collaborate with Business Development to support lead conversion.
• Prepare weekly and monthly marketing performance reports.
• Support product launches, webinars, events, and branding initiatives.
• Ensure brand consistency across channels.
• Explore and implement AI-powered marketing tools and automation.

Skills

Digital Marketing

SEO & SEM

Content Creation

Analytics & ROI

CRM & Email Marketing

Social Media Management

Campaign Planning

AI Tools in Marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Meta Ads Manager

Canva

Google Workspace

Job description

As a Growth Marketing Executive, you will drive customer acquisition, brand awareness, and lead generation through creative, data-driven marketing strategies. You will plan and execute digital marketing campaigns, create engaging content, manage social media, optimize SEO/SEM, analyze campaign performance, and collaborate with business development and technical teams to accelerate business growth. This role provides hands-on experience in modern marketing, branding, AI-powered marketing tools, and growth strategies.

Responsibilities

• Plan and execute digital marketing campaigns across multiple channels
• Manage and optimize social media platforms and content calendars
• Create high-quality content for blogs, websites, emails, and social media
• Execute SEO and SEM strategies to improve website visibility
• Manage paid advertising campaigns on Google and Meta platforms
• Generate and nurture marketing-qualified leads (MQLs)
• Monitor campaign performance and optimize based on analytics
• Conduct market research and competitor analysis
• Coordinate with designers and developers for marketing assets
• Collaborate with the Business Development team to support lead conversion
• Prepare weekly and monthly marketing performance reports
• Support product launches, webinars, events, and branding initiatives
• Ensure brand consistency across all marketing channels
• Explore and implement AI-powered marketing tools and automation

Requirements

• Bachelor's degree (BBA, B.Com, B.Tech, BCA, MBA or equivalent)
• Strong creativity and marketing aptitude
• Good understanding of Digital Marketing concepts
• Working knowledge of SEO & SEM
• Familiarity with Google Analytics and Search Console
• Experience with Canva and basic graphic design principles
• Knowledge of Google Ads and Meta Ads Manager
• Proficiency in Microsoft Office and Google Workspace
• Familiarity with CRM and email marketing tools
• Ability to create engaging content and marketing copies
• Analytical mindset with problem-solving ability
• Creative thinking and attention to detail
• Self-motivated with a willingness to learn and adapt
• 0–2 years of experience in Digital Marketing or Growth Marketing (Freshers with relevant skills may apply)

What You'll Learn

• End-to-end Growth Marketing Strategy
• Performance Marketing & Campaign Optimization
• Advanced SEO & Search Visibility Techniques
• Paid Advertising (Google Ads & Meta Ads)
• Marketing Analytics & ROI Measurement
• Content Strategy, Copywriting & Brand Communication
• Lead Generation & Marketing Funnel Optimization
• CRM & Marketing Automation Workflows
• AI Tools for Marketing & Content Creation
• Campaign Planning & Marketing Budget Management
• Startup Marketing & Go-to-Market (GTM) Strategies
• Cross-functional Collaboration with Sales, Product & Development Teams
• Data-Driven Marketing Decision Making
• Professional Client & Stakeholder Communication
• Opportunity to work on real-world projects across Healthcare, Education, Government, Enterprise, Retail, Startups, FinTech, AI, Automation, and other emerging sectors
• Gain insights into industry-specific marketing strategies, customer behavior, and latest market trends across multiple domains
• Continuous upskilling through mentorship, hands-on projects, workshops, and exposure to the latest marketing tools and technologies
• Build a strong professional portfolio by working on live campaigns and measurable business outcomes